…part of your content resource center. It should include not only your grammatical preferences, but stylistic tips for the brand. Put another way, it should help even the best writers…
Search Results for: internal brand
…part of your content resource center. It should include not only your grammatical preferences, but stylistic tips for the brand. Put another way, it should help even the best writers…
…what they need to know when it comes to life cycle, marketing-driven conversation prompts and brand voice. Soon, you’ll see the brand messaging strategy you worked so hard to create…
…in the field by providing resources and tips, rather than just a product. Cultivate Brand Empathy Last month on this blog, we discussed the importance of creating brand empathy –…
…back from numbers and statistics and implement a plan for qualitative interviews. Face-to-face conversations with customers allow CMOs to understand consumer feelings about their brand, and more importantly, the emotions…
…customers. Think about it: every day, people log on to social networks and discuss brands in a way that is 100% open and accessible. Not only can we see what…
…level or DMA level within the U.S. This advertising opportunity makes sense for companies who want to build their presence and followers. Promoted Trends encourage conversation around a specific brand…
…brand and media owners. If business-to-business marketers want to continue connecting with customers, they need to embrace word of mouse and build brand-loyal user communities. — Brian Davies, Managing Partner…
…getting lost in a sea of unrelated content or — worse — annoying potential readers. If you can find a clever way to connect it to your brand in a…
…maps, social networks (eg. Linkedin & Meetup), forums, e-zines, and anything else that is logged by the search engines (eg. Twitter, a mass IM social application). Location 3: Brand location…
…That brings us to our seventh simple truth about strong brands. Truth #7: Strong brands get design. Though Apple mastered good design, they didn’t pioneer it. Years before, a select…
