One final comment on video. Before jumping lens-first into B2B video, it is wise to learn best practices. For example, what is the best balance of substance to sales pitch? (The "Change Artists" series mentioned in a previous post walks this tightrope very adroitly.) Also, don’t try to produce a video on the cheap by forsaking a professional videographer and editing suite. While jerky camera motion and hot lighting may be the expectation from a YouTube clip, a B2B video should be held up to the standard of every other piece of communication your company produces. Keep those things in mind, and you’ll have Steven Soderbergh on the run in no time.
— Brian Davies, Managing Partner
