What do data and analytics have to do with making a difference?
As Movéo addressed in our white paper, The New Marketing Value Chain, data insights drive modern marketing. These insights must then be applied to marketing campaigns through carefully-considered strategy and creative work.
The New Marketing Value Chain allows marketers to make a significant positive impact on businesses and communities. With an increasing ability to target and personalize their operations, B2B and healthcare marketers can be more efficient and create greater yields for lower costs than ever before.
Similarly, the increased reach and efficiency offered by the New Marketing Value Chain allows companies to expand the impact of their sustainability and social responsibility programs. This creates a larger net positive impact that the same changes applied on a smaller scale.
In order to harness the power of the New Marketing Value Chain in your work, use data insights to tailor your outreach to business leads. Observe and adapt based on how your target audiences use your website and interact with your business through email outreach, social platforms and other channels.
In what other ways have you used data and analytics to expand your impact?
Photo credit: chuckoutrearseats via Flickr Creative Commons
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