It’s the last Friday in March, and that means it’s time to share some of our favorite posts of the month from around the web on B2B marketing.
Content Marketing: Why You Need it More Than You Think via The Huffington Post
We just launched a new content offering at Movéo, so we might be a bit biased, but we think this article on the importance of content is a must-read for B2B marketers. Our biggest takeaway? “In the digital age, every business is in the publishing industry.”
When should we add marketing? via Seth Godin’s Blog
While it’s not strictly about B2B marketing, we think this post from Seth Godin (who some of us are seeing speak live next month!) takes an interesting look at how the “when” of marketing has changed from the Mad Men era to today. Do you agree that marketing should be the first thing today’s businesses do?
B2B Marketers’ Social Media Efforts Have Much Room to Mature via Marketing Pilgrim
We all know that B2B lags behind B2C when it comes to social media, but we were still surprised to see that only 5% of B2B marketers say that social media marketing has become a “fairly mature and well-optimized” part of their marketing mix. This article asks an important question that many have ignored in their haste to complain about social media in the B2B space: Are B2B companies smart to adopt social media slowly and cautiously, or should they get with the times and make social media an integral part of their strategies?
Did you see a great post or article this month that you’re dying to share? Feel free to add it to our list of March Faves by commenting on this post.
Image via allcalendar.com.
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