As we mentioned back before the opening ceremony, there are quite a few B2B companies in this year’s group of Olympic advertisers. Now that the games are almost over, it’s about time we review a few of the best B2B ads from the games.
Here are a few of our favorites so far:
It seems that we can almost always count on GE to develop powerful, relevant messages for the events in which they advertise, and the London Olympics are no exception. Their ads about the company’s impact on premature babies were touching. However, we enjoyed the commercials about the role GE has played in powering famous London landmarks like Tower Bridge, and the accompanying interactive map most of all.
Utility Company EDF’s ad about the men who power the Olympic Stadium was really clever, and just humorous enough to stand out from the sea of serious and motivational ads that aired during the Olympic games.
Medical Technology Manufacturer GlaxoSmithKline hit the mark with their ad, which shows a simulated view inside athlete Marvon Devonish’s body using a GSK microscope, and then ends with the line “the crowd is my only drug.” What a great way to tie a high-tech product into the controversy and spirit of the games.
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