Now that the Pinterest has established itself as a key player in social media, we thought it was about time we take a look at how the site can be used in the B2B world. Admittedly, we’re not the first ones to look at the topic from this angle. Pinterest has been one of the hottest topics in the marketing blogosphere in the last few months, and there have been some great posts about its application in B2B from Business2Community and Tweak Your Biz (to name a few). We even posted on the pros and cons of Pinterest for B2B back in March. But B2B companies are now working Pinterest into their social media strategies at a rapid pace, and we’ve noticed a few companies doing new and interesting things on the site. Here are a few of the companies that we’re looking at as B2B Pinterest “winners”.
Cisco Systems showcases infographics, articles about their company and select images from recent events. We really like the way they’ve mixed their own original content with repinned images from other users, and still managed to tell a story in the process.
Few things seem less visually appealing than microprocessors, but Intel finds a way to make their industry and product interesting through boards that show their products being used by stylish people, and others that highlight fun tech gadgets that can be used in tandem with products that run on Intel processors.
Timeless Tractor’s pinboards are all about their customers. They showcase their tractors in real settings with real customers with boards like “people and tractors” and “tractor events.” This is a great strategy for companies that want to showcase different applications for a product that may not be visually interesting on its own.
Featured image via Step Ahead, Inc.
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