Since we spent last week wrapping up our “Burning Questions” series, we decided to share our favorite B2B marketing posts from August this week rather than at the end of the month as usual. There were so many great articles, posts, webinars, and podcasts last month that it was difficult to narrow our list down to just a few faves. That means you can rest assured that the links we’ve included here are truly worth a visit. Share your favorites that didn’t make the list in the comments!
Financial Comparison of B2B Marketing Automation Vendors by David Raab
Choosing a marketing automation partner can sometimes feel like a gamble, but this “Raab Report” post will help you remove the guesswork. Though it’s a little data-dense, Raab’s post reveals important information on the efficiency, productivity and client-per-employee ratios of today’s most popular marketing automation solutions that B2B companies should pay attention to before making any big decisions.
Taking on B2B Marketing Buzzword: Conversation via Marketing Interactions
Our industry is guiltier than most of overusing trendy buzzwords. Think “engagement,” “relevance” and “relationships.” Marketing Interactions tackles all these and then some in a recent series that aims to give meaning to the many buzzwords that get thrown around in B2B marketing. We found the discussion on conversation (especially on the contrast between a conversation and a dialogue) to be particularly insightful.
The New B2B Buyer | 6 Rules of Engagement eBook! via B2B Marketing Strategy
We all know that the B2B buyer is changing, and now we finally have a resource that will help us adapt. Learn how to reach a buyer that is “more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors,” with this excellent e-book.
Featured image via DCist.
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