If you follow us on Twitter, you might have heard us buzzing about Mashable’s report that Facebook tab engagement is down 53% since the timeline feature became mandatory. This statistic…
Search Results for: engagement
...why a customer engagement strategy that emphasizes customer retention and lifetime customer value will pay big dividends. That is why Movéo has included customer engagement as its own funnel, with...
If you follow us on Twitter, you might have heard us buzzing about Mashable’s report that Facebook tab engagement is down 53% since the timeline feature became mandatory. This statistic…
Recently, the word engagement has been getting a lot of attention among marketers. It’s certainly important, but what exactly does it mean, anyway? Some companies apply it to employee engagement,…
One key to growing a B2B business is having a strong brand that fosters engagement with buyers and end users. But in the end, marketing’s goals are to generate demand…
…Back in May, along with Dan Murray (Manager of Emerging Media at Movéo), I attended a breakfast seminar, hosted by the Atlas Institute. The topic of the event was Engagement…
…engagement Another critical aspect of a successful demand generation effort is facilitating engagement with your audience. That means creating content that is truly clickable, that addresses your audience’s pain points…
…big impact. We’ve created a Data & Insights group that is staffed by talented data specialists, and we’ve shifted our approach to incorporate what we’ve learned. Measure Engagement We’ve found…
…it was important to understand which metrics best indicated engagement and conversion at each level of the customer journey. First, we pinpointed five stages of the customer journey, each one…
…we encourage you to shift your thinking. Take a step back from follower counts and focus on engagement. What kind of replies are you getting from your followers? Are they…
…to increase revenue. With that in mind, it’s surprising that more companies don’t make employee engagement a priority. Taking steps to show team members how valued they are goes a…
