According to the Direct Marketing Association, email marketing’s ROI is a whopping 4300%. If you ask us, that’s just another reason we can confidently say no, email marketing is not…
Search Results for: email marketing
...relevance in the field of marketing. In fact, Movéo believes there is a new marketing value chain in which “knowing why” will increasingly be the driver of success. Before we...
According to the Direct Marketing Association, email marketing’s ROI is a whopping 4300%. If you ask us, that’s just another reason we can confidently say no, email marketing is not…
B2C and B2B Marketing: Why Both Are Needed For years, healthcare marketers have focused on marketing to consumers — B2C marketing. Providers spent upwards of $10 billion on advertising in...
…marketing work together. If your organization lacks an integrated CRM, if sales goals are not clearly communicated or if sales expectations of marketing are unrealistic, the marketing team is being…
…Leads We believe that strategy and planning is a necessary ingredient of any successful marketing effort, but it’s especially essential in complex email marketing campaigns. That’s why this article, which…
…testing from email to email as well. For example, you might try shifting the time or day of the week that your marketing emails are delivered, and see what impact…
Since the early days of email marketing, just about every industry has jumped on board. Marketing messages swamp work and personal inboxes, and it takes a lot more to stand…
…strategy relevant in the current marketing landscape. Today, we’re sharing four of our favorite email marketing posts from around the web, and we hope they’ll be helpful. Email Marketing’s 10…
A marketing partnership can be an excellent investment, especially if it’s started at the right time and set up for success. Hiring a marketing partner gives you access to marketing…
…your marketing strategy. What marketing automation programs can do for you Marketing automation programs, which include Act-On, HubSpot, Marketo and Pardot, generally offer the following capabilities: Email marketing A/B testing…
