…data you do have. In any case, dirty data is counterproductive. You’re better off with a clean, representative data set than with an artificially-inflated one. Misconception 2: Data insights stand…
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…data you do have. In any case, dirty data is counterproductive. You’re better off with a clean, representative data set than with an artificially-inflated one. Misconception 2: Data insights stand…
…importance of data-driven marketing and discussing where we predict data-driven insights will take marketers in the future. 1. Why is data-driven marketing so important? To truly understand the increased relevance…
…with interesting thoughts about the importance and application of data: Integrated customer data—the best thing to happen to marketing since sliced bread (via Business 2 Community) Using data to inform…
…if your competitors are finding ways to budget for big data. If budget is a concern, start small. Rather than hiring a data team or experienced data expert to join…
…their data with these three strategies: Implement a plan for bi-weekly check-ins of campaign data to be managed by a dedicated team With data coming in each day it can…
…organizational structures. Some changes might be necessary to allow current employees the time and space become the resident data specialists. 3. Form data governance standards Data, especially when it comes…
…marketing campaigns. Data hygiene is also key, as “dirty data” can lead to erroneous conclusions and wasted resources. Put data insights into action Data can’t do anything for your organization…
…Data In 1973, statistician Francis Anscombe demonstrated the vital importance of visualizing data for understanding patterns when conducting analysis. He claimed that discerning trends from a crowded datasheet is nearly…
…“right” data, not merely the data that’s most readily available. The most appropriate data can take the form of “1s” and “0s” but it can also take the form of…
…than either could alone. 2. Beware of dirty data Effective branding decisions depend on reliable and accurate data, but obtaining such pristine data isn’t always easy. “Dirty data” is any…
