OAKBROOK TERRACE, Ill. — Movéo Integrated Branding, a full-service branding and communications firm, has been recognized by the 2007 Internet Advertising Competition (IAC) for its work on behalf of CareerBuilder.com.
Hosted by the national Web Marketing Association, these annual awards honor the outstanding work of interactive advertising professionals and their clients. The IAC is one of the only competitions dedicated to exclusively recognizing online advertising, with ad agencies and corporate marketing departments submitting entries from around the world.
Movéo was awarded “Best Employment Rich Media Online Campaign” for its B2B ad banners for CareerBuilder.com, the U.S.’s largest online job site. This online direct-response campaign targeted owners or HR managers at small businesses throughout the U.S. and guided them to advertise their open jobs on CareerBuilder.com. It utilized multiple creative executions tied together by strong branding and a sense of urgency.
“We’re very pleased to see this campaign be recognized by the IAC,” said Jason Lovelace, Vice President of Corporate Marketing at CareerBuilder.com. “It has been an effective program for driving new business online. The execution and efficiency of the banners has delivered solid results.”
Movéo’s Director of Emerging Media and Planning, Matt Webster, believes the recognition underlines the campaign’s overall achievement. “It’s great to win awards, but it’s even better seeing the immediate return CareerBuilder.com received on their web advertising. This has been a remarkable channel for targeting B2B audiences and we can’t wait to keeping moving forward through the next phase of this campaign.”
About Movéo Integrated Branding
Currently celebrating its 20th anniversary, Movéo collaborates with clients to build extraordinary brands. The agency’s integrated services–research, brand strategy and marketing communications––have helped brand owners such as Motorola, CareerBuilder.com, Siemens and Resurrection Health Care align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.moveo.com.
