Oakbrook Terrace – Movéo Integrated Branding announced that the firm has formed a strategic partnership with Upstream Asia. Upstream Asia is a leading full service marketing and corporate communications firm positioned to help companies make the most of business opportunities in the Asia Pacific region.
“Over a period of eight months, we leveraged a rigorous process to review numerous communications firms throughout the Far East,” said Robert Murphy, Managing Partner at Movéo. “Our objective was to find a partner that is philosophically aligned with Movéo’s focus on the delivery of branded solutions, while enabling us to enhance our ability to build brand value for our clients in the Far East.”
Upstream Asia, headquartered in Hong Kong, also has offices in Beijing, Shanghai, Singapore, Sydney, Taipei and Tokyo.
“Movéo’s twenty-year track record of working with global brands, along with their disciplined approach, make them an ideal partner for Upstream,” said David Ketchum, CEO of Upstream Asia. “In addition to working with Movéo’s clients throughout the Asia Pacific region, we look forward to leveraging their strengths to help extend our Asian-based clients’ brands into North America,” Ketchum continued.
Among other projects, Movéo and Upstream are currently partnering on the launch of a US-based brand into the China marketplace. The initiative will include a number of components–research, naming, positioning, media relations, website development, print and online advertising, tradeshows, events, direct mail and more.
“The Movéo/Upstream relationship is a true partnership that includes deep levels of ongoing collaboration among team members, and real value for our clients,” Murphy added.
About Movéo Integrated Branding
Currently celebrating its 20th anniversary, Movéo collaborates with clients to build extraordinary brands. The agency’s integrated services–research, brand strategy and marketing communications–have helped brand owners such as CareerBuilder.com, Siemens, Motorola, Molex and US Robotics align their brands with their overall business strategies to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.moveo.com.
About Upstream Asia
Upstream is a full service marketing and corporate communications network ideally positioned to help companies make the most of business opportunities in the Asia Pacific region. Upstream’s clients include Apple, eBay, EDS, Linksys and O2. www.upstreamasia.com.
