OAKBROOK TERRACE, IL – Movéo Integrated Branding, a full-service branding and communications firm now celebrating its 20th anniversary, has added two new branding and media specialists to its team — Lisa Swarbrick and Randall Gniadecki.
Swarbrick joins Movéo as an Associate Manager in its rapidly expanding Brand Strategy and Research practice. Most recently, she was with Chicago-based Marketing Semiotics, where she worked as a Consumer Insights Specialist and Market Researcher. Drawing on her multifaceted background in visual communications, anthropology and photojournalism, Swarbrick conducted market research for clients to form the foundation of their visual and brand identity. She holds two undergraduate degrees from Ohio University and a master’s degree from the University of Chicago.
“Lisa is coming to us at a time when leadership at business-to-business and health care organizations is more and more interested in building fact-based brand strategies. She brings a fresh perspective on qualitative and quantitative research in the area of visual anthropology and ethnographic research,” said Kevin Randall, Director, Brand Strategy and Research at Movéo.
Randall Gniadecki joins Movéo’s growing Media team, where he will serve as a Media & Search Engine Marketing Analyst. In his previous position at MarketingCurve, Gniadecki was responsible for search marketing and analytical support. As a certified Google AdWords professional, Gniadecki is adept at organizing, executing and maintaining pay-per-click (PPC) search and content advertising campaigns. He has managed PPC campaigns for a wide range of businesses, including real estate companies, consulting firms and retailers.
“Randall will be a great asset to Movéo,” said Matt Webster, Director, Emerging Media and Planning at Movéo. “By providing additional support and expertise in Search Engine Marketing (SEM), we’re addressing a growing area of demand for many of our clients.”
About Movéo Integrated Branding
Currently celebrating its 20th anniversary, Movéo Integrated Branding collaborates with industry leaders such as CareerBuilder.com, Siemens, U.S. Robotics and Motorola to build extraordinary brands. The agency’s integrated services — research, brand strategy and marketing communications — help brand owners align their brands with their overall business strategy to produce bottom-line results. For more information, visit www.movéo.com or call 630.570.4800.
