OAKROOK TERRACE, ILLINOIS, – Movéo Integrated Branding, a full-service branding and communications firm, announced that it has been selected to develop the branding and communications for Peoria, IL-based Firefly Energy Inc., as the company moves toward commercialization of its next generation battery technology.
In late October, Firefly announced that the first pre-production versions of its new truck batteries will be available for review and testing during the first quarter of 2008. The batteries will feature longer run-times, exceptional cold weather performance, and much longer cycle and calendar life. Other batteries for both commercial and military applications will follow.
“What really set Movéo apart was their expertise in working on business-to-business brands and developing well organized systems that allow the brand to be consistently implemented,” said Mil Oven, Senior Vice President and Co-founder of Firefly Energy.
Firefly Energy has a history with Movéo – the firm first designed the Firefly corporate identity in 2003 when the company was founded to market its breakthrough technology. Most recently, Movéo completed a trade show booth design and collateral to support Firefly Energy’s successful participation at the SAE Commercial Vehicle Engineering Congress and Exhibition held from Oct. 30 – Nov. 1, 2007, in Rosemont, IL.
“We believe Firefly Energy’s carbon and graphite foam technology will introduce seismic change into the world battery marketplace. In the coming weeks and months, the Firefly brand will proclaim the company’s commitment to harnessing that change for the benefit of its customers. It’s a mission of which we are proud to be a part,” said Brian Davies, Managing Partner at Movéo.
About Firefly Energy Inc.
Firefly Energy is a Peoria, IL-based battery technology company developing a portfolio of next generation lead-acid battery technologies. Firefly’s first innovation, carbon-foam-based battery technology, can deliver a unique combination of high performance, extremely low weight and low cost — all in a battery that utilizes the best aspects of lead-acid chemistry, while overcoming the usual corrosive drawbacks. For more information on Firefly Energy call 309-690-7500 or visit www.fireflyenergy.com.
About Movéo Integrated Branding
Working in collaborative partnership, Movéo helps its clients build extraordinary business-to-business brands. The firm’s integrated service offering — research, brand strategy and integrated communications — helps brand owners align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.Movéo.com.
