…of C-level people were reading about the importance of brands as business drivers, and in some cases, they were pushing down on marketing to get their brands together. They were…
Search Results for: internal brand
…of C-level people were reading about the importance of brands as business drivers, and in some cases, they were pushing down on marketing to get their brands together. They were…
…branding efforts engaged employees throughout the system, allowing the new brand to be more thoroughly expressed. These brand-building efforts were fruitful. A year after the new brand’s unveiling, brand awareness…
You may think your brand is just fine as it is, but data doesn’t lie. Both quantitative and qualitative metrics are useful when gauging the current standing of your brand…
…recite the brand promise forwards and backwards. Unfortunately, talking about the brand in the mailroom isn’t the same as using it in the boardroom. At too many companies, “brand” is…
On Friday, we kicked off our series on internal branding. While many companies recognize the value of a strong brand, their focus is usually external. They often overlook the critical…
…brand updates by Salesforce and Intuit. Salesforce brings the brand together In 2014, Salesforce brought what had previously been a mish-mash of acquired brands under one umbrella, creating a new…
…fully, consider how you can present your brand in a more inviting way. General brand recognition To really understand how individuals interact with your brand, and whether your brand awareness…
…of this content fit our brand style? 9. Does this piece of content address its audience’s pain and point them to our brand as a compelling solution? Visual branding 10….
…the brand among all internal stakeholders — making it the fabric of the organization. The most successful organizations understand that if employees are aligned with the brand strategy, including the…
Two metrics that help define your brand effectiveness online are direct traffic and brand-related searches. Direct traffic refers to users that typed your domain name into their URL bar, taking…
