…problem in a brand-aligned manner, rather than having to compromise or alter your brand. 2. Decide how and where to react When responding to a brand crisis, you need to…
Search Results for: internal brand
…problem in a brand-aligned manner, rather than having to compromise or alter your brand. 2. Decide how and where to react When responding to a brand crisis, you need to…
By now, you’re convinced of the impact of a strong internal brand. Companies who are internal brand powerhouses – think Apple and GE – have employees who make every single…
…committed to the internal brand can be a bit more challenging. For a successful campaign, key personnel in every department have to be on board. Wondering how to spread brand…
As we discussed Monday, the first step towards a strong internal brand is C-level support. Top executives must be responsible for driving the brand message internally and consistently over time….
A strong brand has tangible value. In fact, consistent brands have been found to be approximately 20 percent more valuable than erratic brands, meaning that taking steps to ensure uniformity…
...simple truths about strong brands. …it’s more important to understand what a brand does — particularly a strong brand — than to know what one is. Simple Truth # 1...
Earlier this year, Get There featured a series on internal branding. A company’s internal brand can be thought of as many things–company culture and employment brand are two examples, and…
Once you have support from the top for your internal branding campaign, next steps require some strategy and planning. After all, the brand is here to stay. The most important…
…you)? Considering internal branding in the research stage, as well, to understand how aligned or misaligned employees are with the marketplace 2. Take stock of what about your brand…
…Internal branding is worth the investment. Use what you have. Here’s some good news – cultivating a strong internal brand might not cost as much as you think. You can…
