We all like predictable routines and fail-proof formulas. But sometimes, what worked in the past simply becomes ineffective. Sometimes, we encounter a shift so great that everything we knew to be important in the past simply ceases to matter. Such a shift has been taking place in B2B marketing for the last several years.
Last week, Search Engine Journal posted a nice roundup of various B2B marketing trends that experts have identified for 2013. Included in the list are things like more customer centricity, the rise of responsive websites and advances in marketing automation. We’ve been moving toward these changes for the last few years, and the way we reach and interact with our customers is shifting as a result. But the most fundamental shift of all is the prediction that 2013 will bring the death of push marketing.
In reality, push marketing has been on the way out for some time. It has been dying a slow death for years. But if we really hope to see push marketing disappear entirely in 2013, there are a few key areas we need to focus on this year. They include:
Are you ready to see push marketing die in 2013?
Featured image via: Media Solve