Customer engagement

Customer engagement is a strategy that emphasizes customer acquisition and retention. It can be defined as marketing to prospective and current customers through more personalized communication. With customer engagement, marketing and sales teams are aligned and collaborate to drive organic and net new sales.

Benefits of this strategy include a reduction in the sales cycle, improved closing rates, increased word-of-mouth, repeat business, and a willingness on the customer's part to provide valuable feedback to the organization.

View customer engagement case study

Movéo customer engagement services

  • Insight

    • Voice of customer
    • Competitive intelligence
    • Dashboards & reporting


    • Sales/Marketing gap analysis
    • Customer engagement plan
  • Sales materials

    • Presentations
    • Collateral
    • Messaging
    • Employee play books

    Customer marketing

    • Segmentation
    • Scoring & routing
    • Progressive profiling
    • Data cleanse/augmentation
  • Digital tools

    • Decision support tools
    • Mobile apps
    • Web-based training
    • Reputation management
    • Customer experience surveys

Related case studies