Customer engagement

Customer engagement is a strategy that emphasizes customer retention, advocacy and lifetime customer value. It can be defined as marketing to current customers vs. new customer acquisition (e.g., lead generation) through more personalized communication.

Benefits of this strategy include increased word-of-mouth, repeat business, and a willingness on the customer’s part to provide valuable feedback to the organization.

View customer engagement case study

Movéo customer engagement services

  • Insight

    • Voice of customer
    • Competitive intelligence
    • Dashboards & reporting

    Strategy

    • Sales/Marketing gap analysis
    • Customer engagement plan
  • Sales materials

    • Presentations
    • Collateral
    • Messaging
    • Employee play books

    Customer marketing

    • Segmentation
    • Scoring & routing
    • Progressive profiling
    • Data cleanse/augmentation
  • Digital tools

    • ROI calculators
    • Decision support/guided selling tools
    • Mobile apps
    • Web-based training
    • Reputation management
    • Customer experience surveys

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