Branding

Of all the tools available for demand generation, one of the most effective is a truly differentiated brand. Movéo has a strong track record developing powerful brands leveraging a fact-based, strategic approach.

Once your brand is created or refreshed, we help you express it within your organization and externally across paid, earned and owned media — including your web site. We help you use your site as a platform to tell your unique story, engage your customers and build demand.

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Movéo branding services

  • Insight

    • Research
    • Analytics

    Strategy

    • Brand plan
    • Brand platform
      • Brand idea
      • Value proposition
      • Messaging
    • Brand architecture
  • Expression

    • Logo/tagline
    • Visual identity & guidelines
    • Personality & voice
    • Naming

    Website

    • Architecture
    • Content
    • Design
    • Engineering
  • Branded properties

    • Environment
    • Exhibit
    • Packaging
    • Digital brand channel

    Activation

    • Brand training
    • Internal communications
    • Awareness campaigns

Related case studies



West Coast Academic Medical Center – Branding
Leading Academic Medical Center based in Southern California