Most healthcare organizations try to meet challenging volume goals by targeting consumers — only to see these hard-won patients referred out of the system. In fact, up to $500M1 in revenue is lost annually to leakage.
Based on their 30+ years of B2C and B2B healthcare experience, industry experts Brian Davies and Sheri Granholm share key insights and strategies you can use immediately to stem the tide of referral leakage, drive significant growth, and improve operational efficiency.
of healthcare leaders are prioritizing leakage reduction.2
Managing Partner/Movéo
Brian has 36 years of experience in healthcare marketing. He has worked with a broad spectrum of clients within the healthcare sector, with expertise in both strategy development and content marketing. Specializing in marketing to clinical audiences, he combines in-depth industry knowledge with practical strategies to help healthcare organizations communicate their messages clearly and effectively.
Senior Vice President Consulting & Engagement, Partner/Movéo
Focusing on growth marketing strategies, Sheri brings her expertise in analytical thinking to drive strategic approaches. As a provider marketing expert, she crafts innovative solutions tailored to Movéo's healthcare clients. Sheri's leadership and expert guidance empower organizations to navigate the complexities of healthcare marketing confidently, achieving results every step of the way.
