OAKBROOK TERRACE, IL – Movéo Integrated Branding, a full-service branding and communications firm, announced today that it has won a Bronze Aster Award for its work on a bi-lingual advertising campaign for Resurrection Health Care, Chicago’s largest Catholic healthcare network.
The campaign centered on Resurrection’s planned integration of two of its near North Chicago hospitals, Saint Mary of Nazareth Hospital Care and Saint Elizabeth Hospital, and included bi-lingual newspaper ads, direct mail, outdoor billboards, radio spots, hospital campus posters and other communications.
Movéo conducted multicultural focus groups in order to gain an understanding of community perceptions towards the planned integration and response to advertising messaging.
“We always prefer to take a fact-based approach to the development of creative strategy,” said Brian Davies, a partner at Movéo. “In this case, our research findings from the focus groups helped us produce more effective creative for the campaign.”
The Aster Award Program provides an opportunity for advertising agencies and healthcare organizations to acknowledge their excellence in medical marketing. The program has been hosted by Creative Images, an internationally recognized firm that specializes in strategic healthcare marketing, for the past 11 years.
About Resurrection Health Care
Resurrection Health Care is a family of health care services providing advanced medical care and exceptional customer service with compassion and hope. Their hospitals, nursing homes, retirement communities, home health services, behavioral health programs and other services are conveniently located in many Chicagoland neighborhoods.
Resurrection Health Care is a not-for-profit Catholic organization sponsored by the Sisters of the Holy Family of Nazareth and the Sisters of the Resurrection.
About Movéo Integrated Branding
Working in collaborative partnership, Movéo helps its clients build extraordinary Healthcare brands. The agency’s integrated services — research, brand strategy and marketing communications — have helped brand owners such as Resurrection Health Care, Loyola University Health System, and St. James Hospital and Health System align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.moveo.com
