Movéo Tapped to Develop New Brand for Abbott Laboratories

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OAKBROOK TERRACE, ILLINOIS – Movéo Integrated Branding, a hybrid brand consultancy and marketing communications firm, has been tasked with expanding and re-launching a worldwide marketing initiative for the Illinois-based pharmaceutical and medical-device manufacturer.

“Keeping our hands on the pulse of the health-care industry is one of the things Movéo does best,” said Bob Murphy, Managing Partner. “So we’re happy to leverage our knowledge of national and global trends, stakeholder needs, and brand development to assist the team at Abbott.”