OAKBROOK TERRACE, ILLINOIS – Hybrid brand consultancy and marketing communications firm Movéo is pleased to announce that Jiani Zhang has joined the company as Director of the Data & Insights group. She will be responsible for leading Movéo’s data-driven approach to integrated communications.
“We are excited to have Jiani lead the new Data & Insights group,” says Brian Davies, Managing Partner at Movéo. “With her strong analytical background, she was an obvious choice for the job and we are looking forward to enhancing our approach to data-driven communications.”
Zhang comes to Movéo from Mullen Communications where she worked for clients like Lenovo, McGraw Hill Financial, CSX and Xylem. She holds a Bachelor and Master of Arts from Peking University in Beijing and a Master of Science in Integrated Marketing Communications from Northwestern University. She recently relocated to Chicago from Winston-Salem, N.C.
“I’m thrilled to join Movéo, and to work with a smart, talented and dedicated team,” says Zhang. “It’s a great chance to leverage data-driven insights across the firm’s hybrid services to help drive our clients’ business growth.”
The Data & Insights group formation is just one way that Movéo is responding to growing need for data specialization in the marketplace. Zhang’s team will lead clients through Movéo’s integrated and customized analytic processes.
About Movéo
Movéo collaborates with its clients to build extraordinary brands in select marketplaces. The firm’s integrated services – research, brand strategy, media, interactive, content and creative – help clients align their brands with their overall business strategies to produce bottom-line results. Movéo clients include Sparton Corporation, Abbott, Keck Medicine of USC, Molex Incorporated, Cardinal Health and Landis+Gyr. For more information on Movéo, visit moveo.com.
