Movéo Adds Content Specialists to its Creative Technology Team

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Data-centric, integrated communications firm Movéo recently hired Crysta Anderson as an ACD/Content Strategist and Kristin DiMaggio as a Junior Copywriter.

Anderson comes to Movéo after spending several years at Initiate Systems (IBM) and Motorola. She received her undergraduate degree from the University of Chicago before receiving her M.S. in Integrated Marketing Communications from Northwestern University. Her background as a social media strategist and director of content makes her a strong fit for her role at Movéo.

“I’m delighted to join Movéo, where we’re doing such interesting work with customer insights, truly leveraging the power of data,” Anderson said. “I’m eager to apply my experience to new challenges and help clients tell their stories.”

DiMaggio is a recent graduate of Bradley University, where she received her Bachelor’s Degree in Journalism. During her four years, she worked for the school’s newspaper, The Bradley Scout. There, she was editor of an opinion section called “The Voice” and lead the section by copy editing all articles while also curating her own content. Initially brought on board as a copywriting intern, DiMaggio now joins Movéo full-time.

“I’m excited to be working with this talented group,” DiMaggio said. “I’m looking forward to learning more and collaborating with everyone on the creative team.

Movéo collaborates with its clients to build extraordinary brands in select marketplaces. The firm’s four groups — Data & Insights, Strategy & Planning, Creative Technology, and Consulting & Engagement — help clients align their brands with their overall business strategies to produce bottom-line results. Movéo clients include Abbott, Hospira, Keck Medicine of USC, Molex Incorporated and Landis+Gyr. For more information on Movéo, visit