Engagement is about making key relationships work for your company, and this month, we’ve explored how to connect with three important groups: your prospects, customers and employees. Today, we’re sharing some additional resources on engagement to keep the conversation going.
This post is particularly relevant for B2B marketers who want to target top decision makers in their industries. In it, Justin Gray explains how the elusive C-Suite thinks differently and helps marketers adapt.
In this infographic, Hubspot shares ten smart ways to increase email open rates. 838 billion marketing emails were sent in 2013, numbers drastic enough to inspire every company to look for ways to become more engaging.
This Adweek post has been around for a couple of months, but we liked it too much not to share. The demands of content production have become overwhelming for many marketers, so this piece on creating engaging content for your brand is sure to resonate. Hint: originality is key.
This post discusses the power of employee advocacy, how it relates to B2B, and most importantly, how companies can develop their own employee-advocacy programs to make every team member a brand ambassador. When someone recommends his own employer’s product to peers and colleagues, the results are powerful.
Image via (cc) Sam Churchill
(Click here to expand)
