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Find the latest insights, trends, and topics on B2B and healthcare marketing.

Why do Super Bowl Advertisers Pay to Entertain?

Like most advertising professionals, I enjoy watching the Super Bowl as much for the commercials as for the game itself. The next day, I always enjoy scouring the internet for the various reviews of :30 spots that ran during the big game — to see which are being considered true examples of great advertising, and […]

Brand Lessons From “Juno”

At my wife’s coaxing, I finally saw “Juno” the other day (for those living under a rock, it’s a coming-of-age film about a teenager’s unplanned pregnancy). I found myself liking the movie, mainly due to the whip smart dialog of screenwriter Diablo Cody. In fact I started thinking that every character in the movie, and […]

Using Voice of the Customer Studies to Inform Corporate Branding

Lately, we’ve had several clients and prospects inquire about "voice of the customer". The concept seems to be making a comeback in popularity after having its day in the mid 1990’s, thanks to some empirical studies and a popular voice of the customer book by Richard Whiteley. One thing that seems to differentiate the types […]

CMO: Chief Marketing Officer or Complexity Management Officer

At the iMedia Brand Summit earlier this month, Wenda Harris Millard (formerly Chief Sales Officer at Yahoo! and Executive Vice President of DoubleClick) addressed an audience of senior level marketing executives with her presentation titled "How Did We Get Here?"  Currently serving as President, Media for Martha Stewart Living Omnimedia, Ms. Millard presented a perspective […]

Super Bowl Vampires

Tom Brady and Eli Manning aside, the Super Bowl is also a shootout of the creative type, with major brands giving it their best shot. This year did not disappoint and there were some real winners. As is also usually the case, there were spots that fell prey to “vampire creativity,” a phenomenon that occurs […]

What does the Net Promoter Score (NPS) have to do with John Lennon?

We’ll get to that… I have just returned from the 2008 Net Promoter Score Conference with many thoughts buzzing. It was fascinating to see the breadth and depth of attendees, NPS evangelists and practitioners, from B2B and B2C and B2B/B2C companies, business insurance providers to makers of kids toys, research wonks to CEOs, global Fortune […]

Browser experience design

User experience design, AKA UX design is hot topic in web design and rightly so, but I want to take moment to blog a bit about an unsung area that is often overlooked and misunderstood yet critical to UX design–browser experience design. For years web developers and web producers have been including browser support requirements […]

New Media Giant Google Passes?

One of the things I do on a regular basis is follow Google. It’s not just because I am a Google Advertising Professional, but really a fascination with the Calculus with words and sociology that pay per click advertising is. With real dominance in the PPC/Search industry Google, Inc. is constantly trying to innovate and […]