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Corporate blogging is still fairly rare, with only a few big companies choosing to blog. When Movéo Integrated Blog began we realized that this was not just something we wanted to be Bob and Brian’s responsibility. For many companies blogging seems like something that only upper management should be involved in. Movéo began this way, […]

With the vast amount of publishers and opportunities in the online arena, the ability to utilize multiple planning sources helps create a well-crafted media buy. Today, Google announced the introduction of a tool called Ad Planner, which gives media planners the ability to find Web sites based upon demographic attributes. The Ad Planner user enters […]

As I was driving to work the other day, I was surprised by a statement in big letters across the back of a truck in front of me. It stated, “An ISO 9001 Certified Transportation Company”. There was nothing else except for a logo, and as such, this particular company is missing out on a […]

A few more thoughts about enhancing brands with video. The truth is, B2B has bought into video, but tentatively. According to BtoB Magazine, "Online video is becoming the killer application of the Internet as B-to-B marketers embrace it as an integral part of their marketing programs." While this may be true in some quarters, the […]

YouTube. JumpCut. Joost. The Web is now filled with video. Driving it all is the nearly ubiquitous availability of broadband Internet connections that let computer users quickly receive the large files needed to experience "smooth" online motion and sound. If the explosion of video seems to you like just another example of B2C media moving […]

Amongst the many reports that ad serving platforms such as Google Adwords and Yahoo! Search Marketing the content network is often seen as less reliable a producer than the search network. This is mostly because control measures in the content network are not as instant as those in the search network. A negative keyword becomes […]

The display deal struck by Google and yahoo to show their ads side by side in Yahoo Search results. The buzz around industry publications is that advertising rates will increase as the two search marketing platforms compete side-by-side. Did you catch that – more competition must equal a higher price. If we let hype and […]

I was recently interviewed by the editor of Adweek regarding the largely overlooked power of the jingle. The argument, brands are missing an opportunity to improve brand recall through audio by attaching themselves to the sounds of an up and coming artist or a veteran as opposed to developing a distinguished and recognizable jingle. Many of […]

This week I was fortunate to attend the ROI Revolution Comprehensive Training Series at the Westin in Rosemont, IL (just outside Chicago).  The presenters were extremely knowledgeable and covered a vast amount of information regarding Google Analytics.  The training was broken out into 6 in-depth modules.  Each training module drilled deep into specific details and […]

TechCrunch reports confirmation that Yahoo will be announcing a partnership with the CBS Audience Network to serve video advertising and provide content through Yahoo TV. The CBS addition will be the largest percentage of content on Yahoo TV, joining Fox and NBC. The CBS Audience Network is currently providing content through it’s own web site, […]