Making the Move Into Mobile

Mobile has been an especially popular topic among marketers since Facebook announced their $1 billion acquisition of mobile photo app Instagram a few weeks ago. As Mashable reported, it has become increasingly clear that mobile is where the money is. But where should you focus their mobile marketing dollars? Here are the top three areas we recommend.

Your mobile site. We’ve said it before and we’ll say it again: If your site isn’t optimized for mobile, you’re missing a huge group of potential customers. Mobile browsing is expected to outpace desktop browsing by 2014, so your site should be just as user friendly on a mobile device as it is on a computer (if not more so). This doesn’t mean simply making sure your regular site can appear on a mobile device. Want to learn what it takes to design a great mobile site? Check out this Get There post.

A mobile app. Not every brand needs a mobile app. However, if your customers spend a lot of time away from their desks, and you can package a common task related to your product or service as an app, the rewards can be great

A mobile ad. Mobile advertising has come a long way. Simple display units used to be the only real option in the mobile ad space, but thanks to advancements in our mobile devices, we now have the opportunity to run rich media ads, SMS message ads and everything in between. As “pay with your phone” services like Google Wallet take off, mobile advertising is likely to become even more exciting.

Where are you placing your bets in mobile?

Image via Mobile+Local

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