For marketers, Google is more than just a search engine. It’s a critical part of successful digital marketing. Research from Forrester indicates that 71% of buyers begin their purchase journeys with an online search. Clearly, marketers have a vested interest in featuring their solutions in search, where buyers are looking — and Google AdWords can help them do it.
However, launching successful AdWords campaigns isn’t always easy. The rules are complex and always changing. To ensure your campaigns convert leads and deliver ROI, it’s important to choose the right partner. Specifically, a Google Premier Partner.
Google Partners is a tiered program that certifies agencies as AdWords experts based on a defined set of criteria. “Premier” is the program’s top tier, for agencies with the highest level of AdWords expertise. To become a Premier Partner, agencies must meet Google’s high standards in three areas.
First, knowledge. Premier Partner agencies must employ individuals who pass Google’s rigorous certification tests. These come in several specializations: search, display, mobile, shopping and video. And because AdWords changes so frequently, Google requires Premier Partners to renew their certifications every 12 months — proving that they’re both skilled and up-to-date.
Second, experience. After all, theoretical AdWords knowledge is only useful if it translates into on-the-ground campaigns. That’s why Google requires its Premier Partners to meet an annual ad spend benchmark. This shows agencies are putting their money where their mouth is and getting results for their clients.
Third, success. Because the most important AdWords campaigns are those that generate ROI, Premier Partners must consistently launch campaigns that meet rigorous conversion requirements. With a track record of high-performing campaigns, Premier Partners demonstrate that when it comes to getting ROI from AdWords, they’re the best of the best.
At Movéo, we’re proud to be a certified Google Premier Partner. Our in-house AdWords experts are certified in search, mobile and display ads. It’s an exciting affirmation that we (and our clients) make the most of everything AdWords has to offer. As a Premier Partner, we also have exclusive access to new AdWords programs and beta tests — and quick access to Google experts for troubleshooting.
AdWords can be intimidating, but it doesn’t have to be. To take advantage of this powerful tool and get the conversions and ROI you want, it all comes down to choosing the right partner.