Category Archives: Pre 2017

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Display ads 101: what B2B and healthcare marketers need to know

At this point, we all know that display advertisements are a key feature of digital marketing. But you’ve probably also heard that display ads have limited worth. Maybe you’ve read that people don’t trust display ads, or that half their clicks on mobile are accidental. But while it’s clear that these issues are obstacles for […]

The role of consumer psychology in B2B marketing

Understanding customer motivations and behaviors is key to building a lasting connection with your target market. While this process might start out with general campaigns on a broad scale, the most successful strategies are decidedly narrow and work to get inside an organization’s psyche. Consumer psychology is the study of the motivations and decision strategies […]

The top three mistakes marketers make with PPC ads

Pay-per-click (PPC) is one tactic that many marketers adopt to get in front of their target market, surpass their competitors and, of course, secure that top spot in search. While that sounds great in theory, PPC is often executed incorrectly and has the potential to cost marketers with little return when there’s no strategy in […]

Getting started with PPC: keywords and targeting

You may have read our introduction to keywords and ad formats in September, but this is a topic that deserves to be revisited regularly. If choosing keywords for pay-per-click (PPC) ads was simply a matter of picking out some relevant phrases, PPC success would be easy. The truth is, a strong keyword strategy requires research […]

What healthcare marketers need to know about texting campaigns

If you’re new to the world of marketing texts, your first thoughts may be of the exciting possibilities of having an even more casual, personal way to communicate with your audience. And you’re right. But conducting a successful texting campaign is much more than just shrinking your marketing messages into bite-sized texts. Consider the following […]

How to optimize your landing pages to drive conversions

As a marketer, you are likely aware of the importance of having a SEO strategy to ensure that your brand rises to the top. However, if your landing pages aren’t optimized to ensure that incoming visitors travel further through the marketing funnel, you may very well lose out on the qualified traffic you worked so […]

Making more effective emails with mobile optimization

Do you remember a time before the ubiquity of mobile devices? For better or worse, the days that all emails were read on a desktop or laptop computer are well behind us. That means if you’re not optimizing your content for mobile, you could be missing your best chance to impact a large segment of […]

Two trends you need to know in programmatic media buying

With programmatic media buying growing into a larger force in the advertising and marketing space, it’s time for every marketer to make sure they’re up to speed on this topical trend. Are you? Today, we’re taking a look at two of programmatic buying’s biggest trends. If you’re not familiar with the basics, read our blog […]