Category Archives: Previous 2015

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Why Google Premier Partners Get More Value from AdWords

For marketers, Google is more than just a search engine. It’s a critical part of successful digital marketing. Research from Forrester indicates that 71% of buyers begin their purchase journeys with an online search. Clearly, marketers have a vested interest in featuring their solutions in search, where buyers are looking — and Google AdWords can help […]

Facebook’s Overheated Market for Advertising

Facebook’s rapid monetization has been something to behold. The company had $6.2 billion in advertising revenue in the second quarter of this year alone. It is, however, becoming a victim of its own success. According to Facebook’s CFO, the company has about maxed out on the number of ads it can show users in the […]

Why Business Growth is Good for More than Just Business

Strong B2B marketing creates growth within companies, and in the larger community, by connecting large and small businesses with the products and services they need. This, in turn, fuels economic growth. Business growth is important on a community level. When a B2B business is doing well, its employees are able to patronize local businesses, and […]

B2B Marketing and Economic Growth: The Connection

B2B marketing impacts economic growth on a company, community and national level. How? As B2B companies grow, new jobs are created, new solutions are discovered and and new opportunities are developed. B2B companies are responsible for the research and development of innovative solutions to problems that impact a wide range of industries. Successful B2B businesses […]

Marketing for the Greater Good

In 2014, the impact of marketing grew in new and exciting ways. The evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. In 2015, it looks like this evolution won’t be slowing down. But why […]

email marketing

Professional Marketing’s Best Moments in 2014

While amateur content shone in 2014, traditional professional marketing also had moments of particular success this year. From Super Bowl ads to interactive movie marketing campaigns, this post will examine three professional marketing campaigns that were particularly successful this year, leveraging traditional marketing techniques and showing that quality content can indeed beat quantity. Chipotle Cultivates […]

The End of Professionalism?

Over time, digital marketing has changed to reflect the growing influence of amateurs in the field. Professionals must combat this flux of lower-quality content, but first it’s necessary to understand the appeal it can hold. Many people are in fact drawn to amateur content, seeing it as authentic. And they have a point: amateur bloggers, […]

Key Lessons from the Movéo Data Bootcamp

From IT to Product Management to HR, data has become an essential component of successful problem solving. At Movéo, we know that this is true for our clients, but as part of our Fourth Evolution, we decided it was time to take a step back and make sure that we were utilizing data in the […]

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