Author archives: Movéo Team

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How to keep your strategy on track over the long term

After a strategy is devised and implemented, your organization must find balance between the essentials of that plan and the need to be responsive to shifting business conditions. When this balance is achieved, your marketing team can address changes in your operating climate without deviating from the core goals and approach you’ve established. As you […]

From strategic plan to actionable tactics: how to make the jump

A strategic plan should be the foundation of your marketing, but it needs to be translated into actionable tactics in order to generate success. Making the jump from plans to actions can be easier said than done, but a strong marketing partner can work with your organization to create a strategic plan and convert that […]

How to set the right marketing goals with your partner firm

When beginning a new marketing partnership, you’ll discuss with your partner firm what you’re looking to achieve, both in the short and long term. Being able to clearly articulate your goals, no matter how lofty or far-off they may seem, is essential for the firm to get a sense of your priorities, where they can […]

How marketing automation manages your lead-to-revenue lifecycle

In a recent Crave session at Movéo, Vice President of Creative Technology Dave Cannon spoke about the power of marketing automation software. Marketing automation tools allow marketers to build relationships with customers and potential customers by streamlining time-consuming marketing tasks into an efficient system. Any worthwhile marketing automation program will also integrate with customer relationship […]

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What to look for in a marketing partner

When searching for a new marketing partner, your organization will find a wide variety of firms ready to offer their services. Do you know what you’re looking for in a marketing partner? Read on to learn how to separate the firms that can offer you what you need from those that won’t be a good […]

marketing partner

How can a marketing partner help me?

A marketing partnership can be an excellent investment, especially if it’s started at the right time and set up for success. Hiring a marketing partner gives you access to marketing experts so that you can focus on your own area of expertise. In order to start a marketing partnership off on the best possible foundation, […]