Author archives: Movéo Team

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Yahoo-Google ad deal – what does it mean for advertisers

The display deal struck by Google and yahoo to show their ads side by side in Yahoo Search results. The buzz around industry publications is that advertising rates will increase as the two search marketing platforms compete side-by-side. Did you catch that – more competition must equal a higher price. If we let hype and […]

The audible brand

I was recently interviewed by the editor of Adweek regarding the largely overlooked power of the jingle. The argument, brands are missing an opportunity to improve brand recall through audio by attaching themselves to the sounds of an up and coming artist or a veteran as opposed to developing a distinguished and recognizable jingle. Many of […]

ROI Revolution

This week I was fortunate to attend the ROI Revolution Comprehensive Training Series at the Westin in Rosemont, IL (just outside Chicago).  The presenters were extremely knowledgeable and covered a vast amount of information regarding Google Analytics.  The training was broken out into 6 in-depth modules.  Each training module drilled deep into specific details and […]

Yahoo to add CBS to growing Yahoo TV

TechCrunch reports confirmation that Yahoo will be announcing a partnership with the CBS Audience Network to serve video advertising and provide content through Yahoo TV. The CBS addition will be the largest percentage of content on Yahoo TV, joining Fox and NBC. The CBS Audience Network is currently providing content through it’s own web site, […]

Branding Gladiator reclaims the Center of the World

While recently watching my beloved TV talk-show, “Ellen”, I experienced what can only be deemed a “huh?” moment during the commercials… I watched Ellen survey the crowd of her  ‘people’ in order best determine how to secure Beyoncé tickets. She paused thoughtfully when she saw a dazed actor in a Romanesque costume walk by; this […]

Brands and the city

There is one movie that can get away with extensive product placement – “Sex and the City.” One expects to see the high-end brands such as Louis Vuitton, Manolo Blahnik, Oscar de la Renta and Vivienne Westwood since fashion is a key “character” of “Sex and the City.” Given the show’s popularity among the female […]

Visual Search Marketing – Coming Integration Across Media

Several start-ups in the US have been working on helping advertisers integrate their traditional advertising such as newspaper, magazine, and billboards. The US start ups have been based on the same model pushed in Britain by News International, publisher of the popular tabloid “The Sun,” and that have been very successful in the advertising overload […]

Forging Strong Relationships

Studies have shown that the average client/agency relationship lasts 2-3 years.  Some organizations must be perpetually searching for new agency partners.  A strong client/agency relationship should be hitting its stride at 2-3 years.  The agency has a solid understanding of the client’s products and/or services.  The client has become comfortable with the agency’s approach to […]

AGENCY AWARDS: SHOULD CLIENTS CARE?

At a recent marketing awards show, I found myself paying close attention tothe audience as the prizes were doled out. Most of the attendees were agencytypes –– designers, copywriters and account managers –– who spent theevening hooting, cheering and congratulating themselves on a job well done.(And I was no exception –– especially when it was […]