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Top-notch content can only build your brand if people can find and appreciate it. Even content that initially engages your audience quickly loses value if you do not continue to promote it. The good news: you can make your content work harder for your business. By creating evergreen content and tailoring it for use across […]
If you want to maximize the impact of your content, you need to track the right KPIs. With the appropriate metrics and measurement practices in place, you can monitor outcomes across the entire lifecycle of a campaign. Here are a few metrics you might be missing: 1) MQL to SQL conversion One of the best […]
Every year, it seems marketers get fixated on one or two “big things.” These trends tend to dominate conversations and airwaves until they’ve either died out, or we’ve collectively said everything that can be said about them and have moved onto something more timely. A few years ago it was Twitter. Then it was inbound […]
Compelling messages and attention-grabbing creative are great, but if they’re not delivered through the correct channels, what’s the point? Your campaigns will never reach your target customers unless they’re delivered based on a data-driven channel strategy that focuses on finding the best vehicles for the job. To optimize the channels through which you deliver your […]
Since the early days of email marketing, just about every industry has jumped on board. Marketing messages swamp work and personal inboxes, and it takes a lot more to stand out than it once did. Last year, we spent a whole month talking about the power of email marketing, but this important component of the […]
Is video the next great content channel for B2B? 76 percent of B2B marketers saying they will use video in their content marketing sometime this year. Video is shown to be as effective as blogging for B2B marketers, but given the costs associated with producing high-quality video content, companies need to strategically design video campaigns […]
Especially in B2B marketing, social media exists in a strange place: its immediate impact on business isn’t always clear, yet it seems like something that should be done. But is it? Today, let’s take a look at how B2B brands can use social media to make a meaningful impact on the bottom line. It all […]
What effect does the look and feel of your website have on visitors? Both the design and the copy on your site can meaningfully influence potential buyers, for better or worse. To maximize your lead generation efforts, your business needs to optimize every aspect of your website, front end and back. For inspiration, take a […]
Your team has devoted plenty of resources to creating website copy and downloadable content — isn’t it time you made your content marketing work harder for you? These couple of steps might be all you need to take your digital content to the next level: Optimize for search and for readers When content is both […]
Thanks to the advent of new technologies, marketers have more channels available than ever before through which to reach their targets and grow their bottom lines. Today, a sophisticated campaign may include the traditional advertising we’re used to from years past, while also utilizing social media platforms, engaging video content and highly-targeted email nurturing, as […]
