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Driving Patient Loyalty and Hospital Revenues Now

Today many hospital marketing heads have been forced by CEOs to cut marketing and communications budgets. Many are now focused on immediate, quarterly based, measurable direct and e-marketing tactics. Few may be considering market research, as patient and community studies do not actively generate revenue. But a simple, powerful research metric has emerged that shows a strong linkage between survey results and the bottom line — hospital profitability, customer loyalty and brand value.