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Find the latest insights, trends, and topics on B2B and healthcare marketing.

Google Analytics Cutom Reports in beta

If you are an avid user of Google Analytics, you’ve probably noticed the beta version of Google’s Custom Reporting: This is a great addition to Google Analytics, especially for marketers who work with clients. In a perfect world, every client would display interest in the same metrics – but it’s not a perfect world. Clients […]

4 Customer Experience Suggestions for Yahoo! SM

As someone who manages a large number of PPC campaigns, across a variety of search engines, I must say that I’ve noticed an important difference in the customer experience between Yahoo! SM and Google. The Google experience has been designed to make things very user-friendly, including the AdWords interface, which makes campaign setup a breeze.  But with Yahoo! SM, […]

Using Tag lines as AdWords Headlines

Traditional thinking of how to construct an AdWords typically falls into two schools of thought. The first school, championed by Perry Marshall and other Guru’s, is to use dynamic keyword insertion to ensure your headline matches the search query of the user. The second school, promoted by many experts such as David Bullock, is to […]

Local search marketing

The online universe has no geographic boundaries when it comes to networking and search engine marketing. If you offer a service that you can provide from coast to coast, there is nothing stopping you from marketing your company to anyone and everyone. However, there will always be companies that thrive locally. As an example, let’s […]

Standing out in search

In search advertising, one has just a few seconds to catch a potentialcustomer's attention and separate their business from the competition.  Theheadline of any ad copy can be used to do the heavy lifting, saying “clickon me, I have the information you are searching for.” Utilizing keywords from your search campaign in the title of […]

Branding in search engines

In search marketing, relevancy is king of conversions. You want users to land on relevant pages that are optimized for the keyword or keyword phrase that took them there – whether it be an organic or paid listing. This makes the user happy because they find exactly what they’re looking for and it makes the […]

Google Ads in Online Games

A few weeks back, Adweek authored an article called Google Adsense: It’s In the Game. In addition to the witty title, the contents of the article were very interesting – Google is infiltrating their way into the world of online games with Adsense. For some of us, this may not come as a surprise. The […]

AdWords Ad Rates Increased in Q2 of 2008

According to reports in Internet Retailer, October 2008 pay-per-click advertisers experienced an increase in ad rates by 14%. During this period Google accounted for 77% of search advertising budgets and accounted for about 62% of searches. At the heart of this growth for Google is the user experience. User’s surveyed saw Google scoring higher in […]

How much Data is Best for Split-Testing Ad Copy

When trying to decide what ad copy is most effective in moving a viewer to a click, to a conversion each step of the equation offers it’s unique input into what drives a viewer of an ad to convert. Step 1: Impression to Click The almighty click through rate, CTR, has been regarded by pay […]

The ease of naming a person

The blog post on TechCrunch about Intel filing a lawsuit against Intellife got me thinking about how the process for naming a company attempts to prevent confusion in the marketplace.  In our office, we have a number of employees by the name of "Julie" and an employee by the name of "Julia," and this situation […]