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Find the latest insights, trends, and topics on B2B and healthcare marketing.

Personalization engines

Last month, leading analyst Gartner released its first-ever global “magic quadrant” for personalization engines. These are stand-alone software solutions that apply context about individual users so that web pages can be tailored to them. Dynamic Yield, Everage, Monetate, Certona, Adobe and Qubit were listed in the “leaders” quadrant for their respective personalization solutions. 74% get […]

Hashtags: A guide to #success

The hashtag. From a straightforward and serviceable way of seeing content around a given event or topic, to finding like-minded people and launching movements, the hashtag has evolved from its “pound sign” origins. Hashtags help users quickly find your content, connecting you with new people and giving you a powerful way to share your message. […]

3 steps to create healthcare content that resonates

Content has never been more important, in healthcare or in any industry. Consumers are devouring more of it than ever, across more channels. That’s great news for marketers: as DemandMetric reports, content marketing costs 62% less than traditional marketing, and generates about three times as many leads. Most healthcare organizations are already adapting to this […]

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