MINDSHARE THE MOVÉO KNOWLEDGE NETWORK
We believe the only way to stay ahead of a rapidly evolving nonprofit world is to be relentless about staying on top of it.
That's why we've constructed Mindshare, an interactive knowledge network. Use it to tap into our white papers, podcasts and other insights into nonprofit branding, advertising and more.
White Papers
- Informed Patient Marketing(1.02 MB)
- Web Analytics-- Using Data You Already Have to Mitigate Turf Wars(252.33 KB)
- What Do Cancer Patients Really Want From Providers (Besides a Cure)?
- The Impact of Culture on Hispanic Healthcare Marketing
- What is Total Quality Care?
- Better Aligning Healthcare Advertising with Patient Needs
- Five Steps to Building A Strong Internal Brand
- A Little Strategy Goes a Long Way-
- Judging Good Creative - a Matter of Science, Really.
- Five Reasons to Build a Strong Employment Brand
- Driving Patient Loyalty and Hospital Revenues Now
- PPC Spending in a Recession: A Clear ROI
- Time to "rightsize" your agency?
- Marketing Wisely with E-mail in a Down Economy
Resources
- Analysts and Research
- National Associations
- National Publications
- Patient Quality Care
- Centers for Medicare and Medicaid Services - Quality (CMS)
- Consumers Checkbook
- HealthGrades
- Institute of Medicine (IOM)
- J.D. Power and Associates - Healthcare
- Joint Commission on Accreditation of Healthcare Organizations (JCAHO)
- National Commitee for Quality Healthcare (NCQHC)
- National Research Corporation (NRC)
- Solucient
- The Leapfrog Group
- U.S. News - Health
- Regional Associations
