St. James Hospital
Redefining a 90-year-old brand
St. James has served Chicago's south suburbs for over 90 years. While the organization has built strong ties with the community, it had never actively managed its brand. In order to compete in today's highly competitive healthcare environment, St. James needed to harness and leverage the power of its brand.
Movéo partnered with St. James to build a fact-based, data-driven brand strategy that has become the organizing principle for the organization.