MINDSHARE THE MOVÉO KNOWLEDGE NETWORK
We believe the only way to stay ahead of a rapidly evolving business world is to be relentless about staying on top of it. That's why we've constructed MindShare, an interactive knowledge network. Use it to tap into our white papers and podcasts as well as our insights into integrated branding and marketing communications.
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White Papers
- POV: Lead Generation in a Down Economy(574.17 KB)
- Think big in small things. Challenges and opportunities of ingredient branding.(245.20 KB)
- Web Analytics-- Using Data You Already Have to Mitigate Turf Wars(252.33 KB)
- Using email to elevate integrated communications strategies(135.25 KB)
- Adapting Your Brand to the Distinct Needs of Asia
- Brands Matter More in B2B
- Five Steps to Building A Strong Internal Brand
- A Little Strategy Goes a Long Way
- MROI: Are You Measuring the Right Metrics?
- New Media and Your Target Audience
- Judging Good Creative - A Matter of Science, Really
- Web 2.0 is Branding 2.0
- A Customer Survey that Matters in the B2B Boardroom
- Search Engine Optimization vs. Search Engine Marketing
- B2B Video - Better Late Than Never
- Word-of-Mouse: Lessons for Business-to-Business Marketers
- Five Reasons to Build a Strong Employment Brand
- The Emergence of Branding in China
- Turning sales presentations into a competitive advantage
- PPC Spending in a Recession: A Clear ROI
- Time to "rightsize" your agency?
- Time for a Brand Stimulus Package: Invest NOW in Building Brand and Profit!
- Marketing Wisely with E-mail in a Down Economy
- The Million Dollar Question: How Loyal Are Your Customers?
Resources
- Analysts and Research
- American Association for Public Opinion Research (AAPOR)
- American Demographics
- Council of American Survey Research Organizations (CASRO)
- Forrester
- Gartner
- Harvard Business Review
- Interactive Marketing Research Organization (IMRO)
- Journal of Consumer Research (JCR)
- Marketing Research Association (MRA)
- Quirk's Marketing Resarch Review
- World Advertising Research Center (WARC)
- World Association of Opinion and Marketing Research Professionals (ESOMAR)
- Marketing Forum
- National Associations
- AeA
- American Advertising Federation
- American Association of Advertising Agencies
- American Marketing Association
- Business Marketing Association
- Direct Marketing Association
- Electronic Industries Alliance
- eMarketing Association
- Incentive Marketing Association
- Interactive Advertising Bureau
- National Association of Manufacturers
- Promotion Marketing Association
- National Publications
- Advertising Age
- AdWeek
- BrandWeek
- BtoB Magazine
- Business 2.0
- Creative
- Direct Marketing Association (magazine)
- DM News
- eMarketing Association (magazine)
- Fast Company
- MarketingExec
- MediaWeek
- Promotion Marketing Association (magazine)
- Red Herring
- Reed Business
- Sales & Marketing Management
- Selling Power
- Target Marketing
- Regional Associations
- Regional Publication
