Views from Movéo: New office, new perspective

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It’s hard to believe it, but we’re almost done with the first quarter of 2015. It’s incredible how much has changed since the quarter began! From our move to a new office to the great work that our team has done, we’ve been making 2015 the year of bigger and better here at Movéo. Today, we’d like to take a step back and revisit some of our successes so far this quarter.

The Social Employee

If you’ve already read Cheryl Burgess’s The Social Employee, pick it up and turn to the back for the afterword by our own Kevin Randall. If you haven’t checked it out yet, do yourself a favor and add it to your must-read list! In February, we helped Cheryl and IBM promote the book through a Twitter campaign and an online chat. We couldn’t have been prouder to support Kevin and his work in this campaign and take an active role in promoting him! Kevin had a busy Q1: not only was he engaged in The Social Employee activities, but he found time to write for The Economist and get quoted in AdAge and Ogilvy.

 

Bob becomes a Marketing Prof

We all know that our Managing Partner Bob Murphy could easily teach a class on marketing, but now he’s actually become a professor–a MarketingProf, that is! Since the start of Q1, Bob has had two articles published on MarketingProfs, one on CMOs proving their ROI and the other on the resolutions marketers should stick to in 2015. It’s great to see Movéo thought leadership in such high places.

We got closer to our purpose.

Our blog this year has been focused on exploring the idea that a higher purpose means higher profits for business. This writing has made us evaluate our purpose and redouble our efforts to align our operations and communications around it. This is a constant process for us, and we can’t wait to see how our an even stronger focus on purpose aids in our growth in the upcoming year.

As we pack up the Oakbrook Terrace office, it’s hard not to feel a like we’re finishing up one chapter in the Movéo book and turning to the next. But we’re lucky to have our move so closely coinciding with our fourth evolution. As we change where we work, we’re also changing how we work, putting data and insights at the center of our operations and relying on our purpose to guide strategy and communications.

So how will the move downtown change Movéo? It will allow us to all work from one central location, which will further improve communication and operations within the company. Our downtown location will let us be right in the middle of city life, so that we can more easily interact with what’s going on in Chicago and meet with the leaders of the many businesses based in this great city. Certainly, the nearby sushi and Italian restaurants will make our lunch hours more interesting! But no matter where we are, our goal at Movéo will remain the same: to help our clients quantifiably grow their business.

Without a doubt, we’re going to have an interesting spring. Stay tuned to see what the future has in store for us!

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