The Importance of Visual Marketing

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When we posted about the pros and cons of Pinterest on Monday, one pro we mentioned is that Pinterest is a great repository of visual content. What we didn’t explain in-depth is why visual content is so important for B2B companies.

We thought we’d do just that in today’s post, but then we happened across the great video above from BtoB Magazine and thought, “why reinvent the wheel?”

In this six-minute video, Danielle Leslie explains why visual media should be part of your marketing strategy. She also explores some other popular visual sharing sites (think Tumblr) and the visuals themselves (think infographics). We think it’s a must-watch for all B2B marketers.

Video via BtoBOnline.com.

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