Putting effort into your employment brand reaps great rewards for your company. It impacts your bottom line and gives customers a consistent brand experience. Luckily, when it comes to talent acquisition, employment branding makes you stand out from competition. You’ll become what every company wants to be — the top choice for top talent.
Time and again, studies show that salary is not the most important factor when people decide where to work. Instead, they look for the organization that provides the most value through a group of benefits that addresses their specific needs.
Your employment brand should take the focus off salary and create a full picture of thoughtful perks your company offers. Do you offer the option to telecommute? Flexible hours for working parents? Excellent dental insurance? Whatever it is, cultivate a complete, integrated representation of your culture. Make it about overall experience, not bulleted lists.
A lot of time and money goes into company literature that’s used externally, but HR brochures deserve the same attention. After all, your employees are your greatest asset. Create materials that address their needs and demonstrate the value you place in your people.
If you take a look and realize your overall value doesn’t reach far enough, don’t worry. It’s never too late to find unique ways you can go the extra mile to meet employee needs. Grand gestures are great, but in this case, they aren’t always necessary. Small everyday perks go a long way to make staff members happy.
It’s important that your employment brand includes plans to sustain value over the long term. Employees will be pleased, and probably stick around, if they trust that you will always prioritize their interests.
(Click here to expand)
