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Marketing agencies come in all sizes. And I should know –– I’ve worked at places that employed multitudes and others where the phone list could have fit on an index card. And what I’ve noticed is that agencies of different sizes tend to have different strengths. Small Agencies (25 or fewer people)These tend to be […]

The Atlas Institute (the research and education arm of Microsoft Advertising, formerly Atlas) has spent the past several months promoting its ideas for a new measurement standard in digital marketing. Back in May, along with Dan Murray (Manager of Emerging Media at Movéo), I attended a breakfast seminar, hosted by the Atlas Institute.  The topic […]

I was recently forwarded a post from David Szetela of Search Engine Watch, Killer PPC Ads: The fundamentals, and I was a little disturbed. He was talking about ad copy and CTR. “But first: let’s agree on one thing: the objective of your ad. Is it to sell your product? Get a sales lead? Nope. […]

In an earlier post, I mentioned a finding from a study Movéo conducted, which suggested that buyers in the Far East companies were interested in working with companies that could serve as a single source for a wide variety of products. Today’s prospects are interested in not only "breadth," but also in "depth" –– they […]

It’s no secret that Asia has been an emerging force in the global economy for a number of years. A recent cover story in The Economist carried the headline: “How China runs the world economy.” The article states that “the entry of China, India and Russia into the world economy has doubled the global work […]

If you’ve read my other posts on this topic, you may be wondering: How can I control the effect word of mouse has my brand? Well, you can’t ––but you can certainly influence it. Last fall, Microsoft launched Aggrega8, a social networking and collaboration space for the IT community. Now Global Spec has officially announced […]

Let’s face it, business-to-business buyers are savvy: They fully understand the marketing game. They resent being patronized, hate the old corporate cliches and won’t stand for hyperbole. To retain their customers and build market share, they need to ensure that they deliver on their promises and keep their brands relevant. That means entering into a  […]

Like their consumer counterparts, business-to-business brands are only as good as their customers’ experience with them. The difference today is that the Internet affords customers lots of ways of communicating those experiences to their peers. Chat rooms. Blogs. Rating and review sites. Think of it as “word of mouse” –– a phenomenon that’s   influencing marketing […]

Today Google announced their intention to launch a venture capital arm led by David Dummer, senior vice president. The question why is answered by what does Google have to gain, and why now. Google has several things to gain. The most prominent is the current credit crunch and the effect it is having on many […]

Keeping up with the latest developments in PPC marketing has led me to be very involved in the Online social media space in general. I have experimented with countless new media marketing techniques and participated in developing everything from article marketing programs to the latest apps like Twitter. I was listening in on a webinar […]