Find the latest insights, trends, and topics on B2B and healthcare marketing.
Social networks offer plenty of opportunities for reaching more people. Their advertising solutions are targeted and easy-to-use, but which ones make sense for your company? Here are three factors to keep in mind: 1) While any or all of the platforms might make sense for your business, think about where your target audience is. Which […]
Not feeling very creative when it comes to your email list? Sending out emails on a regular basis sometimes sends B2B marketers scrambling for fresh content ideas. But there’s no need to panic. Here are three new ways you can engage with your email subscribers. 1. Review previous content and repurpose it. If your list […]
Trade shows allow for the rare opportunity to have face-to-face communication with your target audience. But with tight budgets, most companies have to pick and choose which events to attend or participate in with an exhibit. To help you determine which trade shows are the best fit for your company, we’ve compiled some key factors […]
With an emphasis on sharing content, companies are exploring new distribution channels. Written content and photography still has their place, but video is experiencing major growth as a space for marketers to share content. There are plenty of options out there, but to help get you started, we’ve rounded up a list of the top […]
This fall, LinkedIn announced its redesigned Company Pages, which include a number of new features. If you’re looking to reach your target audience and build relationships online, LinkedIn is a powerful resource to do just that. Here are three simple tips to help you take advantage of the new LinkedIn Company Page features: 1) Add […]
With the growing focus on quality content, many B2B marketing teams are becoming more like editorial departments. They’re constantly planning, coordinating, creating and distributing content. To streamline that process and foster collaboration, some marketers are adding regular editorial meetings to the calendar. Does the idea of more meetings make your head spin? When managed well, […]
The world of social media is constantly changing, but with the start of a new year, we’d like to take a look at some recent changes in the social space and share a few platforms and developments to keep an eye on. Google+: Business Pages and Local Social A recent post from Forrester points out […]
Whether your 2013 marketing strategy is currently in the works or almost firmed up, chances are you’ve already given some thought to whether it’s worth it to include direct mail in your plans. Direct mail has dropped off in popularity due to the Internet’s vast array of marketing opportunities, but the recent over-saturation of email […]
As the world of marketing becomes more integrated with technology, companies have begun to allocate more money to tools for analysis, automation, and analytics in the marketing space. With the need for a leader who truly understands this technology, many B2B companies are creating a new C-Suite role this year—the Chief Marketing Technology Officer. What […]
If you pay any attention to B2B marketing predictions, you know that content marketing is expected to be big in 2013. Yes, content marketing was already hugely popular in 2012. But according to most experts, it’s going to be even bigger in the year ahead. New tools for creating, managing and publishing content will no […]
