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Find the latest insights, trends, and topics on B2B and healthcare marketing.

Why B2B Marketers are Optimistic About 2013: Our Take

According to the quarterly Marketing Confidence Monitor report, B2B marketers feel growing confidence about their prospects for 2013. In fact, 42% of B2B marketers feel encouraged, while only 35% of B2C marketers report the same enthusiasm. Though concern surrounding consumer confidence remains, perhaps this growing stability among businesses will pave the way, through example, to more […]

Mourning Google Reader’s Death? Here’s an Alternative.

Google recently announced that their beloved Reader service will be no more after July 1, 2013. This came as a shock to many who have used it faithfully since 2005 to organize favorite websites and blogs for easy reading. After the initial panic subsided, various replacement services began to rise to the surface. While many […]

Three New Ways to Use Email for B2B Marketing

Despite the growth of mobile and social, a recent study from BtoB Magazine indicates that a majority of marketers still consider email to be their most essential marketing tool. Though it doesn’t get as much hype as other digital tools, email remains the most trusted form of internet-based consumer engagement. Email is so popular, in […]

March Faves

The end of March is approaching, and once again we’re sharing a roundup of our favorite B2B marketing blog posts. Last month we covered which social media networks are the best for businesses, and this month, we found information about Twitter’s specific usefulness for B2B tech brands. Additionally, you’ll find posts about customer roles, content […]

What Do Millennial Consumers Really Want?

IBM’s CMO Study calls shifting consumer demographics a “pervasive, universal game-changer” for marketers. The Millennial Consumer is intimidating; they demand interaction that is based on the relationship rather than the transaction, and they expect it to be delivered with new technologies that in many cases, they use more effectively than the generations before them. Above all […]

Three Ways to Get Closer to Your Customers

Thanks to the digital revolution, today’s CMOs are facing great shifts in the nature of consumer to business relationships. Customers have access to more research tools and information than ever before, resulting in a more empowered, standards-based consumer. In response, businesses are held to a higher standard and must develop a greater understanding of their […]

How to Measure Marketing Across Channels

Think back twenty years. Think of how marketers everywhere would have rejoiced at the idea of being able to measure every product bought as a direct result of an advertisement. Fast forward to present day, where marketers are simultaneously grateful for and overwhelmed by the myriad ways to reach consumers. With research-based guidance, marketers are […]

How to (Re)Prioritize Your Marketing Channel Investment

While traditional communication platforms like print, television and radio are still relevant and effective, the media landscape is constantly evolving. These days, evolving often means going digital. Of all the marketing opportunities within the digital landscape, there are three subtypes that are here to stay. If you’re feeling the need to re-prioritize your marketing investment […]

Overwhelmed by the changing media environment? You’re not alone.

IBM’s recent global study of over 1,700 CMO’s proved what many had long suspected – companies across the world are struggling to keep up with the ever-changing media environment. It seems as if a must-use platform debuts every week, and each one becomes the subject of industry analysis and debate before it ever reaches critical […]