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organizational purpose

Prepare to enter 2016 with renewed purpose

Earlier this year, we spent a month focused on the importance of organizational purpose, and that conversation is as relevant as ever as we move into 2016. Why is purpose important? For one thing, it’s the right thing to do. Your organization has an impact on the world through its actions, from advocacy efforts to […]

marketing resources

Resource roundup: Our favorite posts of the year

At Movéo, our blog is one of our chief ways of sharing our knowledge and connecting with you, our readers. As the year draws to a close, we wanted to take a look back at some of our favorite posts from the year. From Mad Men to today: how purpose has changed in marketing How […]

cmos can better support marketing

How CMOs can better support marketing departments in 2016

CMOs face a variety of pressures: to prove marketing’s ROI to the CEO, to stay on top of marketing trends and changes and to provide their teams with the training, tools and leadership they need to perform. It’s a lot to manage, but a successful CMO is a powerful force for their organization’s growth and […]

2015 B2B marketing campaigns

Learn from these stand-out 2015 B2B marketing campaigns

This year has brought the launch of some truly innovative B2B marketing campaigns. We’ve enjoyed seeing the creativity of our fellow marketers, who consistently push the envelope to create engaging new content and wow their audiences. All marketers can take away key learnings from standout campaigns, and we’ve mined some of our favorite marketing efforts […]

2016 strategy

Let these lessons from 2015 guide your 2016 strategy

In 2015, we addressed topics across marketing, from business purpose to innovative content forms. As we move into the coming year, those lessons are just as important as ever. As you plan for 2016, revisit these pieces, and see why they are still relevant to your marketing going forward. How CMOs can prove their ROI […]

content marketing

How did content marketing change in 2015?

In 2015, new forms of content came to the forefront and the ways marketers delivered content to their audiences evolved. These ongoing trends are sure to have an impact in 2016. Is your content marketing keeping up with the times? As the new year approaches, take a moment to consider the delivery methods, quality and […]

marketing tools

Marketing tools to retire in 2016

Marketers, we are nearing the end of 2015, and it’s time to clean house for 2016. That means retiring outdated tools and replacing them with new, more effective solutions. Whatever your reasons, if your team is still using the following tools, you need to upgrade. Email marketing and marketing automation programs that lack CRM integration […]

marketing update

Bring your marketing up-to-date in 2016

Have you started thinking about your New Year’s resolutions yet? January is traditionally a time when we commit to freshening up some aspects of our own lives, but what about our marketing? As 2016 begins, you’d better not still be using ineffective, outdated tactics from years past. It’s time for a marketing update. In the […]

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