Get There: A B2B Branding, Social Media and Marketing Blog

Posted Feb 18 by Movéo Team Leave a comment

Strategy vs Creative: Is it Time to Flip the Equation?

So you’ve been putting in the long hours on your new marketing campaign, fine-tuning the copy and jazzing up the graphics. Everyone agrees it couldn’t be more perfect – until it falls flat. What just happened here? According to this interesting post by B2BMarketingSmarts.com’s Susan Fantle, there’s a simple reason for the failure of seemingly faultless copy: too much time spent creating, and not enough spent strategizing. Up to 80% of marketers’ efforts go toward creativity, leaving just 20% for strategy….

Posted Feb 15 by Movéo Team Leave a comment

Three Ways to Improve Your Marketing Email Open Rate

Email marketing is one of the best ways to reach out to your customer base. It’s virtually instant, readily analyzable, and nobody has to pay for the postage. Fully 97% of small businesses use email marketing, according to eMarketer. Unfortunately, a recent study by the Email Institute found that the average open rate for a marketing email was only 27.2%. How can you improve your marketing email open rate? We’re assuming that you’ve already weeded out the bad data –…

Posted Feb 13 by Movéo Team 1 comment

Five Content Curation Tools

We’ve already discussed the benefits of content curation, but let’s be realistic. Very few of us have the time to sift through the vastness of the Internet to come up with the best articles, blogs, videos, and pictures that tie into our brands. Yet the hunt for ever more interesting and relevant content is the cornerstone of content curation. As long as the material sourced is properly credited and linked, most content creators are happy to share it. So how…

Posted Feb 11 by Movéo Team 1 comment

Is it time for your annual data exam?

You probably get a physical every year – or at least you plan to. And your car gets its yearly tuneup, right? So why not your data? Data is an integral part of the marketing game. Without it, B2B marketing is just a practice exercise. So why waste time chasing leads based on bad data? Underperforming data ups your frustration level and lowers your net results. The first step in avoiding it is identifying what makes good data go bad….

Posted Feb 08 by Movéo Team 1 comment

Three Barriers to High Quality Lead Generation

A recent study by MarketingSherpa pointed out that 74% of the professionals surveyed admitted that they were having difficulty generating high-quality leads. Ouch. Nearly three-quarters of businesses are struggling to effectively attract their target audiences and convert all that time and energy into sales. If your business is struggling to meet its goals – financial or marketing – consider whether you might be running into one of these common barriers: Over-Focusing on One Medium. While paid searches, TV commercials, and…

Posted Feb 06 by Movéo Team Leave a comment

Why B2B Marketers Should Pay Attention to Facebook’s Graph Search

This January, Facebook announced it was launching Graph Search, an improvement over the social network’s current search engine. This move has everyone’s attention, from social media marketers to privacy-rights watchdogs. What is Facebook Graph Search, and what difference is it likely to make in B2B marketing? Facebook Graph Search: Search Meets Social Facebook has reached a point where it is an internet within the internet; a vast cosmos of information that seemingly never ends and may never really be deleted…

Posted Feb 04 by Movéo Team Leave a comment

Three B2B Webinars You Should Attend This Month

Now that 2013 is well under way, it’s time to start thinking about our how we can keep improving from a marketing perspective as the year draws on. What is working in your marketing efforts? What needs to be tweaked? What needs to be totally overhauled? This month, we’re focusing on social media and collaboration. Check out these social-centric webinars during February to catch up on the latest ideas in business collaboration and marketing. CompTIA’s Quick Start to Social Collaboration…

Posted Feb 01 by Movéo Team Leave a comment

Our Favorite January Posts

It’s time for our monthly roundup of must-read B2B marketing blog posts from around the web! Read on to stay up-to-date and in-the-know: Savvy B2B Marketing: 3 Quick Ideas to Improve B2B Blogging Productivity Maintaining a blog takes time and planning. These three tips help streamline the process while boosting traffic and social sharing at the same time. {grow}: 6 Marketing Lessons Learned at the 2013 New Media Expo Get an inside look at the New Media Expo and some…

Posted Jan 30 by Movéo Team 1 comment

B2B’s Most Underused Content Formats

By now, you know that content marketing is a powerful tool for B2B companies. But many are still focused on traditional formats like case studies and white papers. While those forms of content are valuable in the right place and time, be sure to explore the many other options available for sharing content. To get your creative juices flowing, here are a few other content formats you can use to spice up your content marketing programs: SlideShare presentations It’s not…