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content marketing

How did content marketing change in 2015?

In 2015, new forms of content came to the forefront and the ways marketers delivered content to their audiences evolved. These ongoing trends are sure to have an impact in 2016. Is your content marketing keeping up with the times? As the new year approaches, take a moment to consider the delivery methods, quality and […]

marketing tools

Marketing tools to retire in 2016

Marketers, we are nearing the end of 2015, and it’s time to clean house for 2016. That means retiring outdated tools and replacing them with new, more effective solutions. Whatever your reasons, if your team is still using the following tools, you need to upgrade. Email marketing and marketing automation programs that lack CRM integration […]

marketing update

Bring your marketing up-to-date in 2016

Have you started thinking about your New Year’s resolutions yet? January is traditionally a time when we commit to freshening up some aspects of our own lives, but what about our marketing? As 2016 begins, you’d better not still be using ineffective, outdated tactics from years past. It’s time for a marketing update. In the […]

top marketing lessons

The top marketing lessons of 2015

Marketers, can you believe it’s December already? It seems like we were just putting the finishing touches on our advice for marketers preparing for 2015, and here we are writing about the year in review. Time flies—but the year’s lessons stay relevant. So let’s take a look back. What were some of the top marketing […]

interactive storytelling

A marketer’s guide to interactive storytelling

We’ve already told you about interactive storytelling and interactive news stories, but now you’re asking yourself, “how can I replicate successful interactive storytelling campaigns for my organization?” It’s time to lay out a revised content plan—and we’re here to help you with a few guidelines for introducing interactive storytelling in your marketing department. Pick the […]

interactive content

Interactive content: a closer look

Last month, we predicted that interactive marketing content—specifically, interactive storytelling—would grow in importance in Q4 2015 and into 2016. In the next few weeks, we’re taking a closer look at the trend, and sharing actionable ideas for how you can incorporate interactive content into upcoming campaigns. Ready to try this up-and-coming content form? Read on! […]

B2B content

How to Make Your B2B Content Work Harder

Movéo recently celebrated our fifteenth anniversary, and we’re thrilled to be able to share the lessons we’ve learned over the years with you every week on our blog. What you may not know is that we also publish in marketing and business news outlets including Business2Community, the American Marketing Association (AMA) and TriplePundit. Today, we’re […]

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