The Surprising Key to Employee Engagement

Employee Team | Get There by Movéo

As we’ve said before in our internal branding series, your people are your best asset. They shape every customer interaction, impact public perception of your company and have the power to increase revenue. With that in mind, it’s surprising that more companies don’t make employee engagement a priority. Taking steps to show team members how valued they are goes a long way towards increasing internal engagement, which heightens productivity and retention. This appreciation can be communicated in a variety of…

Nurture More Than Your Leads

Mail | Get There by Movéo

Lead nurturing is a critical part of marketing, but relationships can’t stop after the sale. Companies must nurture existing customers to keep them engaged and invite them to become brand advocates. Product check-ins are a natural way to get in touch, but in a world where it’s becoming increasingly difficult to cut through the noise, it’s important to think outside the box. How can you make customers feel valued? How can you keep them committed to your brand? We offered…

Give B2B Buyers the Simplicity They Crave

Simple Life | Get There by Movéo

We’re talking about engagement on the blog this month, focusing on three key groups: your prospects, customers and employees. Today we continue the discussion on your customers, a group that must be nurtured to inspire repeated purchases and long-term advocacy. Even when the first sale is closed, your work isn’t done. Keeping the customer journey simple is often challenging for B2B marketers, thanks to the complex products and services offered by many companies in the space. Despite that, it’s crucial…

How to Create B2B Customer Advocates

Happy Customers | Get There by Movéo

To continue our discussion on engagement, today we’re focusing on customer advocates. Some B2B marketers consider this category to be more prevalent in B2C, but that’s not necessarily the case. Recruiting B2B customer advocates is simply a matter of knowing where to look and planning your approach. In our age of social media and peer review, the B2B buying process has changed. The shape of the sales funnel is no longer straightforward and predictable. The internet has empowered buyers to…

Ask Prospects Questions in These Four Places to Increase Sales

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To continue our exploration of engagement, we’re letting you in on a little secret. Today’s simple piece of advice might surprise you, but it works every time. Companies want to keep leads engaged from the first point of contact to closing the sale, but with the twisting shape of today’s sales funnel, that can be hard to do. To keep prospects engaged, get them thinking for themselves. This strategy is key: Ask your leads questions. Sales and marketing teams should…

The #1 Secret to Keeping Prospects Engaged

Being Followed | Get There by Movéo

This month on the blog, we’re talking about engagement. Today we’re explaining the number one secret to keeping prospects engaged, which might surprise you. It’s not new or revolutionary, but it’s essential. One of the most critical pieces of the lead nurturing puzzle is this: follow up. Follow up often, and be consistent. Companies who have adopted an aligned sales and marketing strategy are often best equipped to engage their target in continued communication. Following up doesn’t necessarily mean a…

Engaging B2B Prospects Throughout the Buying Cycle

Hit the Target | Get There by Movéo

Today, we begin our series on engagement by discussing one of the most important groups: your target. Engaging prospects is an art that’s been long explored by marketers, though it’s changed a lot in recent years thanks to the internet and social media. While it might be easier to engage leads at some points in the cycle with those tools, at other times it seems nearly impossible to break through the chatter. In B2B marketing, the process of engaging targets…

Why You Need to Increase Engagement

Questions | Get There by Movéo

Recently, the word engagement has been getting a lot of attention among marketers. It’s certainly important, but what exactly does it mean, anyway? Some companies apply it to employee engagement, and others make the focus external, to customers and prospects. While one business believes internal culture is the path to success, another spends more time and energy meeting customer needs. The truth is, engagement is essential across the board. Increasing engagement is key to increasing sales. Companies can’t afford to…

VP Guest Post: Update on 2014 email marketing trends

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Today’s guest post is from Dave Cannon, Vice President of Creative Technology at Movéo. As we wrap up our focus on email marketing for the month and close in on the mid-year mark, I thought it would be interesting to take a look at some of the predictions and trends that were noted about the future of email in 2014. One resource I like to check in with from time to time regarding all things email are the good folks over at EmailMonday. An…

Email Marketing Roundup

Inbox | Get There by Movéo

Here on Get There, we devoted the entire month to email marketing. It’s still one of the most important aspects of a multi-touch lead nurturing program, and it’s not going anywhere. Newer digital marketing tools and constant brand chatter have only made inbox real estate more valuable. Like anything else, it’s important to stay up to date and keep your strategy relevant in the current marketing landscape. Today, we’re sharing four of our favorite email marketing posts from around the…