Big Data isn’t Always Necessary – Three Questions to Ask

No Right Turn | Get There by Movéo

On Wednesday, we raised an important question about big data. While analytics prove that everyone is talking about the topic, how many truly understand what it means? At this point, companies clamoring to make sure they’re prepared for the future might be concerned about whether or not their data is “big” enough. Many are ready to invest, but what if their plans are unnecessary or misguided? If you can relate to that question, we have good news. “Big” data isn’t…

Big Data Defined

What is big data? | Get There by Movéo

Last week, we introduced our latest blog theme: data optimization. This topic is front and center right now, and everyone ‘s talking about it. However, that doesn’t mean people understand how big data is really defined. With countless definitions floating around, and many of them complex and confusing, it’s hard for companies to know exactly what big data offers and how to use it. The first step towards data optimization is getting comfortable with the topic. One team asks: what’s big…

Big Data Breakthrough

New Growth | Get There by Movéo

How do you feel about big data? In 2013, that became the question of the hour. Big data technologies have been in place for quite some time, but they didn’t become part of mainstream knowledge until recently. While data and metadata from social networks and internet behaviors have been collected for at least ten years, suddenly everyone is talking about it. This resulted in two key things: 1. Big data investment is on the rise. Last year’s NewVantage Big Data…

Living the Brand

Live the Brand | Get There by Movéo

Strong internal brands complement and leverage the power of their companies’ corporate brands. In many ways, they are employee manifestations of external branding. They set expectations for how employees should represent the company and how customers should be treated. They help employees commit to business and mission, because the value associated with their place of work is clearly outlined. As you know, internal brands don’t sustain themselves. Management can do its part to cultivate brand values, but in the end,…

Three ways to sustain your internal brand

Baby Tree | Get There by Movéo

For anything to thrive and grow, it must be nurtured. Believe it or not, this applies just as much to your internal brand as it does to your houseplant. To keep employees engaged and encourage them to consistently express brand promise to customers, make plans to sustain internal branding over the long term. Wondering how to do that? It’s easier than you think. Simply make brand awareness and education an integral part of your organization. Three ways to make your…

Employment brand: deliver on promises

Movéo Holiday Party | Get There by Movéo

Companies typically view the benefits of employment branding to be talent acquisition and recruitment, but they run much deeper. The ultimate goals are increased revenues and profit margins. Your employment brand faces both outward to prospective hires and inward to current employees. However tempting it may be to focus your time and money on acquisition, it’s critical that you continue to cultivate relationships with the employees you already have. A well-defined employment brand aligns employee and management expectations so that…

Talent acquisition – how to stand out from competition

Welcome | Get There by Movéo

Putting effort into your employment brand reaps great rewards for your company. It impacts your bottom line and gives customers a consistent brand experience. Luckily, when it comes to talent acquisition, employment branding makes you stand out from competition. You’ll become what every company wants to be — the top choice for top talent. Time and again, studies show that salary is not the most important factor when people decide where to work. Instead, they look for the organization that…

Three ways a strong employment brand impacts your company

Movéo Meeting 2013 | Get There by Movéo

On Monday, we discussed how strong employment branding leads to talent. It’s pretty straightforward, but today we’re taking it a step further. The benefits of fortifying your employment brand go far beyond recruitment and retention – straight to the bottom line. Three ways a strong employment brand directly impacts your company: 1. Increased revenues and profit margins Employees who truly believe in your mission and values do better work, and better work results in increased revenues. It’s that simple. These…

How internal branding leads to talent

Movéo Q4 2013 Meeting | Get There by Movéo

Strong internal branding usually leads to another crucial piece of business success: a strong employment brand. While the two are similar, they have to be nurtured in separate ways. At their core, however, they have something important in common — employee empowerment. If you’re not sure how your company’s employment brand is doing, understanding the answers to these three questions will help: What exactly is employment brand? Simply defined, employment brand is the perception your employees and prospective hires have…

Employee Spotlight Featuring Kevin Randall

Kevin Randall | Get There by Movéo

Great organizations understand the power of their people. Building and reinforcing the brand internally inspires employees to deliver the brand promise to customers at every turn. These advocates help move your organization closer to its vision. When employees are bolstered internally, their expertise often extends itself outside the company, even beyond its customer base. Movéo’s own Kevin Randall, Vice President of Strategy & Planning, is a perfect example. His thinking has been published by The New York Times, The Atlantic,…