How Data Relates to the B2B Buying Cycle

Winding Road | Get There by Movéo

As we’ve said before, the digital age has transformed the B2B sales funnel to a point that some consider to be barely recognizable. Today’s customers  research products thoroughly before even speaking to a member of the sales team, leading themselves through a process of questioning and discovery that often falls outside the seller’s realm of influence. Thanks to the internet, the three-stage sales funnel of the past has become a twisting path that leaves marketers unsure of when prospects need…

The Secret to Powerful Marketing is Measuring Engagement

Puzzle | Get There by Movéo

Access to massive amounts of data is something that’s relatively new to the marketing landscape, and it’s left some marketers panicking. It’s easy to get caught up in the conversation about data optimization and overlook the action needed to truly push your company toward using analytics to their greatest advantage. At Movéo, we’ve taken steps to make room for data’s big impact. We’ve created a Data & Insights group that is staffed by talented data specialists, and we’ve shifted our…

Where Data Meets CRM

CRM | Get There by Movéo

Increased access to data has caused mammoth shifts in the past several years, and one key change relates to customer relationship management (CRM). Today, data rules CRM with the power to impact every touchpoint. Relationships managed without an eye on hard numbers and analytics lack the relevance and effectiveness that a data-driven approach provides. Data analysis empowers organizations to improve customer retention and long-term loyalty by helping companies to better tailor their offering and marketing approach to their customers’ specific…

Do We Really Need All That Data?

Numbers | Get There by Movéo

Have you ever wondered if all the buzz about data and big data is necessary? You’re not alone. We’ve noticed that “big data” has appeared on more than one list of overused marketing buzzwords lately. Our answer? Yes, increased access to data, big or not, offers endless opportunity to marketers, but it’s time to stop talking circles around it and start adopting strategies for optimization. In the end, it’s not the data that makes the impact It’s what your company…

Data is the Name of the Game

Data | Get There by Movéo

Data and insights have become a regular theme of Get There blog posts, because analytics are changing the face of marketing. The blog focused on data in February, but this month, we’re revisiting the topic to discuss research and your customers. The staggering breadth of customer insights now available to marketers requires everyone to take stock of what’s available and decide which new approaches are right for their company. Unfortunately, this can be quite a challenge. While it’s daunting to…

The Best Social Media Posts of 2014

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The social media landscape has seen significant changes this year, and it’s challenging for marketing professionals to keep up. Luckily, the internet offers a wealth of marketing blogs to help all of us stay up-to-date on current trends and best practices. Today, we’re sharing some of our 2014 favorites from around the web, with an emphasis on how social media impacts other facets of your marketing strategy.   Social Media and Content Marketing 9 Best Social Media and Content Marketing…

B2B Social Media: Let’s Get Visual

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The need for visual content only continues to increase in marketing, as we’ve said many times before. Sometimes technical B2B companies fear that their visual content won’t be as engaging on social channels as the content of consumer-facing brands, but that isn’t necessarily the case. Visual content is just as useful to B2B marketers and their prospects. In fact, sometimes graphics or videos have even greater success in the B2B space, because they help make complex products or companies more…

Four Ways to Use Social Media Automation with an Authentic Brand Voice

Schedule | Get There by Movéo

How do you feel about marketing automation? For some, this is a polarizing topic, especially when it comes to social media. While many feel strongly that social posts should be sent with in-the-moment authenticity, others believe that automation ensures consistent posting and is worth considering. Companies against automation tend to be focused on human-to-human connection and conversation, and they consider pre-scheduling to be a breach of their core values. While that sentiment makes sense, we would argue that the best…

Social Metrics: What Matters in 2014

Social Networks | Get There by Movéo

Data, metrics and analytics continue to be a hot topic for marketers in 2014, and that won’t change anytime soon. Everyone knows that optimizing data is key to successful marketing campaigns. The challenge, however, is understanding exactly what data is necessary for your company and how to utilize it in decision-making. Despite the new tools and reporting capabilities that are increasingly accessible to marketers, some questions still remain: What data is important? What data matters for my company? How do…