Ask Prospects Questions in These Four Places to Increase Sales

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To continue our exploration of engagement, we’re letting you in on a little secret. Today’s simple piece of advice might surprise you, but it works every time. Companies want to keep leads engaged from the first point of contact to closing the sale, but with the twisting shape of today’s sales funnel, that can be hard to do. To keep prospects engaged, get them thinking for themselves. This strategy is key: Ask your leads questions. Sales and marketing teams should…

The #1 Secret to Keeping Prospects Engaged

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This month on the blog, we’re talking about engagement. Today we’re explaining the number one secret to keeping prospects engaged, which might surprise you. It’s not new or revolutionary, but it’s essential. One of the most critical pieces of the lead nurturing puzzle is this: follow up. Follow up often, and be consistent. Companies who have adopted an aligned sales and marketing strategy are often best equipped to engage their target in continued communication. Following up doesn’t necessarily mean a…

Engaging B2B Prospects Throughout the Buying Cycle

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Today, we begin our series on engagement by discussing one of the most important groups: your target. Engaging prospects is an art that’s been long explored by marketers, though it’s changed a lot in recent years thanks to the internet and social media. While it might be easier to engage leads at some points in the cycle with those tools, at other times it seems nearly impossible to break through the chatter. In B2B marketing, the process of engaging targets…

Why You Need to Increase Engagement

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Recently, the word engagement has been getting a lot of attention among marketers. It’s certainly important, but what exactly does it mean, anyway? Some companies apply it to employee engagement, and others make the focus external, to customers and prospects. While one business believes internal culture is the path to success, another spends more time and energy meeting customer needs. The truth is, engagement is essential across the board. Increasing engagement is key to increasing sales. Companies can’t afford to…

VP Guest Post: Update on 2014 email marketing trends

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Today’s guest post is from Dave Cannon, Vice President of Creative Technology at Movéo. As we wrap up our focus on email marketing for the month and close in on the mid-year mark, I thought it would be interesting to take a look at some of the predictions and trends that were noted about the future of email in 2014. One resource I like to check in with from time to time regarding all things email are the good folks over at EmailMonday. An…

Email Marketing Roundup

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Here on Get There, we devoted the entire month to email marketing. It’s still one of the most important aspects of a multi-touch lead nurturing program, and it’s not going anywhere. Newer digital marketing tools and constant brand chatter have only made inbox real estate more valuable. Like anything else, it’s important to stay up to date and keep your strategy relevant in the current marketing landscape. Today, we’re sharing four of our favorite email marketing posts from around the…

How to craft sexy B2B subject lines

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Everyone in digital marketing understands the importance of compelling subject lines. Getting emails opened is essential to conversion, so there are endless advice posts on the internet to help marketers make subjects more clickable and appealing. Despite the buzz, sometimes it’s still difficult to pinpoint exactly what makes a subject line work for your audience. They have a unique set of interests, after all, which is exactly why they’ve signed up to communicate with you. B2B companies often find it…

The truth about A/B testing

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In email marketing, A/B testing is the best way to  communicate more effectively with your company’s audience. Although it’s a frequently used method, it can be intimidating to marketers who haven’t had the opportunity to use it. The truth is that despite the marketing jargon, it’s pretty simple to do. Even better, it’s the best way to gain understanding of customer preference as it relates to your emails. A/B testing, or split testing,  is defined as a method of experimentation…

5 Metrics That Matter Most in Email Marketing

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When we shared email marketing’s amazing ROI, we discussed its measurability. One of email’s greatest perks is the ease with which marketers can test, measure and optimize each message. Compared to other forms of digital marketing, email offers remarkably detailed insights, starting with A/B testing and ending with each subscriber click. Email service providers offer a wealth of analytics capabilities, which is great for companies like ours who prioritize data-driven strategies to shape every aspect of marketing. In fact, analytics…

How to keep your email list healthy and growing

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Email marketing is a valuable lead nurturing tool, yet mastering it is quite a challenge. Emails require the perfect subject line, valuable content, good design, A/B testing and a segmented list. Each of those elements takes time to refine, and together, they’re powerful. However, the reality is that no matter how well your emails are crafted, they won’t get you anywhere without a healthy, growing subscription list. The challenge for marketers is balancing expansion of the subscription list with perfecting…