marketing next big thing marketing gamification

Is your marketing ready for the next “big thing”?

Every year, it seems marketers get fixated on one or two “big things.” These trends tend to dominate conversations and airwaves until they’ve either died out, or we’ve collectively said everything that can be said about them and have moved onto something more timely. A few years ago it was Twitter. Then it was inbound […]

cross-channel campaign

Optimizing your campaign for success: how to choose the right channels

Compelling messages and attention-grabbing creative are great, but if they’re not delivered through the correct channels, what’s the point? Your campaigns will never reach your target customers unless they’re delivered based on a data-driven channel strategy that focuses on finding the best vehicles for the job. To optimize the channels through which you deliver your […]

email marketing

How to make your email marketing work harder

Since the early days of email marketing, just about every industry has jumped on board. Marketing messages swamp work and personal inboxes, and it takes a lot more to stand out than it once did. Last year, we spent a whole month talking about the power of email marketing, but this important component of the […]

video campaigns

Is video the future of B2B and healthcare content?

Is video the next great content channel for B2B? 76 percent of B2B marketers saying they will use video in their content marketing sometime this year. Video is shown to be as effective as blogging for B2B marketers, but given the costs associated with producing high-quality video content, companies need to strategically design video campaigns […]

generate and convert leads

Is your website optimized to generate and convert leads?

What effect does the look and feel of your website have on visitors? Both the design and the copy on your site can meaningfully influence potential buyers, for better or worse. To maximize your lead generation efforts, your business needs to optimize every aspect of your website, front end and back. For inspiration, take a […]

make content marketing work for you

Is your website’s content working overtime?

Your team has devoted plenty of resources to creating website copy and downloadable content — isn’t it time you made your content marketing work harder for you? These couple of steps might be all you need to take your digital content to the next level: Optimize for search and for readers When content is both […]

New perspective on B2B marketing

Three mistakes most marketers make in cross-channel campaigns

Thanks to the advent of new technologies, marketers have more channels available than ever before through which to reach their targets and grow their bottom lines. Today, a sophisticated campaign may include the traditional advertising we’re used to from years past, while also utilizing social media platforms, engaging video content and highly-targeted email nurturing, as […]


Landis+Gyr: a cross-channel marketing success

At Movéo, we don’t just preach cross-channel content optimization and campaign integration, we practice it. When we partnered with Landis+Gyr to create the Future.Ready. campaign, high-quality, channel-optimized content was at the center of our efforts. Landis+Gyr: A Leader in Smart Grid Technology A part of the Toshiba Group of companies, Landis+Gyr provides products that help […]

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