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Discerning Patterns in Data: Four Tools that Can Help

Data is nothing without an accompanying analysis. While many companies partner with firms or individual consultants to gain insights into their marketing data, you can learn many things in-house by using free, low-cost and enterprise-level tools. Here are a few of our favorites: Google Analytics Google Analytics is the essential tool for deep insights into […]

The Importance of Emotion on Social Media For B2B Marketing

B2B marketing can often feel clinical and unemotional. We rely on numbers to drive results, often forgetting that behind every data point is a person. It’s easy to lose sight of what really gets your customers interested and excited about your brand and truly tap into their emotions. It’s also easy to think that data-driven […]

This Year’s Most Notable Digital Campaigns (So Far)

For B2C businesses, the benefits of digital marketing and social media marketing were quickly clear. In B2B, marketers have embraced certain aspects of digital marketing more quickly than others. In 2014 and going forward, B2B businesses must craft an integrated digital approach to stay competitive. To reach new clients and maintain existing relationships, B2B marketers […]

Digital Marketing Lessons of 2014

The first three quarters of 2014 brought new insights about the state of digital marketing. A look at some findings from studies of B2B marketers reveal what’s working and what’s not in today’s digital marketing landscape. Consider these insights as you shape a digital marketing strategy to carry your business through the rest of 2014 […]

Why Data Drives Digital in 2014 and Beyond

Data allows us to both create and measure successful marketing campaigns. It helps drive strategy and optimize effectiveness. Because of this impact, implementing a data-driven approach is important for marketers right now, and will become an absolute necessity in the months ahead. In September, we covered the need to replace the Old Marketing Value Chain […]

As Algorithms Change, So Must Digital Marketing

The past year brought changes to the algorithms in Google’s page ranking, Facebook’s Newsfeed display, and more. These changes have had a major impact on both B2C and B2B marketers, and have forced them to consider new approaches to reach their audiences online. There is only one constant certainty with these algorithms, and that is […]

Evidence for the New Data-Driven Marketing Value Chain

Over the past month, we’ve been talking about the importance of a new data-driven marketing value chain. But we’re not the only ones—the concept of data-driven storytelling and insights is a hot topic in the marketing world right now. As evidence of the support for this approach, we’ve rounded up a few recent articles and […]

Discover Data’s New Marketing Value Chain for Yourself

This month, Get There has explored the need to replace the Old Marketing Value Chain with a New Marketing Value Chain. We covered marketing’s goal throughout the past century: predictability. The more predictable marketing becomes, the better its tangible ROI as well as its intangible benefits will be. The gap between actual and ideal predictability […]

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