Cultivate the Next Generation of Thought Leaders

Employee Learning | Get There by Movéo

Is your company demonstrating thought leadership? Chances are, in one way or another the answer is yes. You might be leading the way in product development in your industry, or you might have employees who are frequently published. Whatever your angle, thought leadership is a key component of content marketing and a smart way to drive new business leads. As digital trends continue to evolve, the value of thought leadership will undoubtedly remain. With that knowledge comes an important question:…

How to Inspire Employees with Your Own Thought Leadership

Employees | Get There by Movéo

This month, we’re focusing the blog on internal investment. Topics will include professional development, company culture and a host of other things that support a company’s greatest asset: its employees. Some executives cringe when they hear the words professional development, assuming it requires expensive conferences and education grants. At most companies, however, a great place for employees to learn is right down the hall. When companies capitalize on the expertise of their own thought leaders, it works well for everyone….

How Thought Leadership Works From the Inside Out

Movéo Employees | Get There by Movéo

In our industry, a lot of value is placed on thought leadership and its impact on content marketing. If your company has hired or developed thought leaders of its own, you understand that their expertise adds a lot of merit to your brand. In fact, the value is so high that it can be tempting to focus on projecting their work outwards. Doing so holds the promise of new leads and increased brand value. While promoting your company’s thought leadership…

Roundup: How to Make Your Brand Engaging

Businesswoman | Get There by Movéo

Engagement is about making key relationships work for your company, and this month, we’ve explored how to connect with three important groups: your prospects, customers and employees. Today, we’re sharing some additional resources on engagement to keep the conversation going. Here are four great posts from around the web:   Executive Engagement: Building Top-Floor Content for C-Suites This post is particularly relevant for B2B marketers who want to target top decision makers in their industries. In it, Justin Gray explains…

Video Marketing Meets B2B

Video Marketing | Get There by Movéo

All marketers are being called upon to create increasingly visual and interactive content, so a month dedicated to engagement wouldn’t be complete without addressing video marketing. Video brings a host of complicated questions to the table, and depending on your company, they might not be easy to answer: Should you outsource? Can you manage production in-house? Should you focus on customer or product stories? Quality video production is challenging in every industry, but when complex B2B products are the focus,…

Make Your Brand Cohesive to Increase Engagement

Team Engagement | Get There by Movéo

As we’ve been discussing all month, engagement is essential to business growth but hard to quantify. Most senior leaders would agree that it’s crucial to engage prospects, customers and employees, but devoting equal attention to three siloed groups is difficult. This challenge leads many companies to give up on one or two key categories, usually focusing on the one they assume is most closely linked to revenue. As many have figured out, all three of these groups impact sales and…

Help Employees Grow to Keep Them Engaged

New Growth | Get There by Movéo

Employee engagement is a hot topic, and for good reason: your people are your best asset. They interact with customers, drive sales and directly impact business growth. Engagement is defined in a variety of ways, but it always means making the targeted party feel valued and helping them participate in a two-way dialogue. If your company is effectively engaging leads, customers and employees, all three groups will feel that your senior leadership truly cares about their needs. Our tips for…

Make Brand Promise Part of Employees’ Everyday Lives

Team | Get There by Movéo

On Monday, we discussed that allowing employees to help with decision making is a simple but powerful way to make them feel valued. Today we’ll continue exploring the employee piece of the engagement puzzle with a reminder that might be surprising. Sometimes, keeping your staff excited about their work is easier than you might think. Instead of worrying about expensive conferences and bonuses, simply extend your brand promise to them each and every day. Focusing on external brand perception is…

The Surprising Key to Employee Engagement

Employee Team | Get There by Movéo

As we’ve said before in our internal branding series, your people are your best asset. They shape every customer interaction, impact public perception of your company and have the power to increase revenue. With that in mind, it’s surprising that more companies don’t make employee engagement a priority. Taking steps to show team members how valued they are goes a long way towards increasing internal engagement, which heightens productivity and retention. This appreciation can be communicated in a variety of…

Nurture More Than Your Leads

Mail | Get There by Movéo

Lead nurturing is a critical part of marketing, but relationships can’t stop after the sale. Companies must nurture existing customers to keep them engaged and invite them to become brand advocates. Product check-ins are a natural way to get in touch, but in a world where it’s becoming increasingly difficult to cut through the noise, it’s important to think outside the box. How can you make customers feel valued? How can you keep them committed to your brand? We offered…