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Why B2B Marketers are Optimistic About 2013: Our Take

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According to the quarterly Marketing Confidence Monitor report, B2B marketers feel growing confidence about their prospects for 2013. In fact, 42% of B2B marketers feel encouraged, while only 35% of B2C marketers report the same enthusiasm. Though concern surrounding consumer confidence remains, perhaps this growing stability among businesses will pave the way, through example, to more reliable, risk-taking consumers. This rise in confidence among B2B marketers stems from many things, from increased marketing budgets to better economic performance. We suspect that…

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Mourning Google Reader’s Death? Here’s an Alternative.

Feedly: The better way to organize | Get There by Movéo

Google recently announced that their beloved Reader service will be no more after July 1, 2013. This came as a shock to many who have used it faithfully since 2005 to organize favorite websites and blogs for easy reading. After the initial panic subsided, various replacement services began to rise to the surface. While many can do the job, we think Feedly has emerged as the clear leader. It’s user friendly, pleasing to the eye, and most importantly, it offers…

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Three New Ways to Use Email for B2B Marketing

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Despite the growth of mobile and social, a recent study from BtoB Magazine indicates that a majority of marketers still consider email to be their most essential marketing tool. Though it doesn’t get as much hype as other digital tools, email remains the most trusted form of internet-based consumer engagement. Email is so popular, in fact, that  it can be difficult to make your email campaigns stand out among the endless influx of e-newsletters and email promotions that flow into…

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March Faves

March Fave Flowers

The end of March is approaching, and once again we’re sharing a roundup of our favorite B2B marketing blog posts. Last month we covered which social media networks are the best for businesses, and this month, we found information about Twitter’s specific usefulness for B2B tech brands. Additionally, you’ll find posts about customer roles, content advice, and the customer-after-sale relationship. How Tweets Influence the B2B Tech Audiences Cheri Saito, Twitter Analyst Twitter partnered with Compete to provide an intricate study…

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What Do Millennial Consumers Really Want?

We can change the world

IBM’s CMO Study calls shifting consumer demographics a “pervasive, universal game-changer” for marketers. The Millennial Consumer is intimidating; they demand interaction that is based on the relationship rather than the transaction, and they expect it to be delivered with new technologies that in many cases, they use more effectively than the generations before them. Above all else, they want to find value in their interaction with a brand. Millennials are approaching their peak earning and spending years, and companies need to…

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Three Ways to Get Closer to Your Customers

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Thanks to the digital revolution, today’s CMOs are facing great shifts in the nature of consumer to business relationships. Customers have access to more research tools and information than ever before, resulting in a more empowered, standards-based consumer. In response, businesses are held to a higher standard and must develop a greater understanding of their customer in order to meet – and hopefully exceed – expectations. Here are three ways to get to know your customers better: Conduct Qualitative Interviews….

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How to Measure Marketing Across Channels

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Think back twenty years. Think of how marketers everywhere would have rejoiced at the idea of being able to measure every product bought as a direct result of an advertisement. Fast forward to present day, where marketers are simultaneously grateful for and overwhelmed by the myriad ways to reach consumers. With research-based guidance, marketers are becoming more keenly aware of the best places and ways to reach their target. The challenge doesn’t end there; it’s equally important to effectively measure…

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How to (Re)Prioritize Your Marketing Channel Investment

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While traditional communication platforms like print, television and radio are still relevant and effective, the media landscape is constantly evolving. These days, evolving often means going digital. Of all the marketing opportunities within the digital landscape, there are three subtypes that are here to stay. If you’re feeling the need to re-prioritize your marketing investment with a stronger emphasis on digital, here are three areas to focus on: Consumer-generated content The best part about consumer-generated content is that once the…

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Overwhelmed by the changing media environment? You’re not alone.

IBM’s recent global study of over 1,700 CMO’s proved what many had long suspected – companies across the world are struggling to keep up with the ever-changing media environment. It seems as if a must-use platform debuts every week, and each one becomes the subject of industry analysis and debate before it ever reaches critical mass. At the end of the day, what matters most is input and output: Is the price your company pays for marketing efforts worth the…

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Mining Social Media to Discover What Your Customers Really Want

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Most marketers think of social media primarily as a medium for targeted messaging and interaction, but it can also play a powerful role in helping you get to know your customers. Think about it: every day, people log on to social networks and discuss brands in a way that is 100% open and accessible. Not only can we see what they’re saying, but thanks to the many great analytics tools currently on the market, we can conduct high level sentiment…