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our impact | Grow by Movéo

Who is Our Marketing Impacting?

When we market, it can be easy to fall into the mindset that the only person we’re reaching is the direct consumer. However, marketing has a far reach and can impact others in ways that aren’t always clear at first. Think of how many people see your marketing efforts every day: how many people walk […]

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Why Business Growth is Good for More than Just Business

Strong B2B marketing creates growth within companies, and in the larger community, by connecting large and small businesses with the products and services they need. This, in turn, fuels economic growth. Business growth is important on a community level. When a B2B business is doing well, its employees are able to patronize local businesses, and […]

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B2B Marketing and Economic Growth: The Connection

B2B marketing impacts economic growth on a company, community and national level. How? As B2B companies grow, new jobs are created, new solutions are discovered and and new opportunities are developed. B2B companies are responsible for the research and development of innovative solutions to problems that impact a wide range of industries. Successful B2B businesses […]

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Marketing for the Greater Good

In 2014, the impact of marketing grew in new and exciting ways. The evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. In 2015, it looks like this evolution won’t be slowing down. But why […]

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Preparing Your Marketing for 2015

Happy holidays from all of us at Movéo! We hope you’re enjoying a relaxing holiday with good food, family and friends. This holiday week is a good time to sit back, relax, and reflect on the past twelve months. As Bob Murphy said in his guest post on Monday, 2014 has been a year full […]

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Data: Today’s Creative Firepower

Today’s post is by Angela Costanzi, Vice President, Creative Technology. A video that goes viral. Powerful social media campaigns designed to change behavior. TV spots remembered years later. What do these things have in common? The answer: the ability to make a powerful connection. And, while any smart creative or marketer knows this, it’s gotten […]

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End-of-Year Roundup: Our Top Lessons from 2014

Today’s post is from Bob Murphy, Managing Partner of Movéo. Digital marketing continues to evolve. In 2014, we used this blog as a space to share stories about the new frontiers of data-driven digital marketing and analyze how they’ll impact people like you. As we come to the end of the year, it’s worth reviewing […]

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Professional Marketing’s Best Moments in 2014

While amateur content shone in 2014, traditional professional marketing also had moments of particular success this year. From Super Bowl ads to interactive movie marketing campaigns, this post will examine three professional marketing campaigns that were particularly successful this year, leveraging traditional marketing techniques and showing that quality content can indeed beat quantity. Chipotle Cultivates […]

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Three Lessons Professionals Can Learn From Amateurs

Not only can professionalism and amateurism coexist, but professionals can learn from amateurs. Last week we shared a number of areas in which professionals must compete with amateurs. Here are three more lessons from amateur content that can help professionals succeed: Lesson 1: Quantity and Quality The rise of amateur content is often bemoaned as […]

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