10 Simple Truths About Strong Brands

Strong Brands | Get There by Movéo

This month, Get There is focusing on the power of strong brands. Every company wants one, but it takes work to get there. We’re going to explain exactly why it’s worth it. Brian Davies, Managing Partner at Movéo, is an expert when it comes to building brands with strength and sustainability. He’s crafted 10 simple truths about strong brands. Strong brands… …are forgiven. …know themselves. …simplify. …stretch. …drive the business. …keep promises. …get design. …are shared. …stay in motion. …glow. Intrigued?…

{Guest Post} Big Data Personas

Persona Board | Get There by Movéo

This guest post comes to you from Randy Parker, Senior Developer at Movéo. Today, we will explore combining two modern techniques – Personas and Big Data – which can work together to form a tool greater than the sum of its parts. Personas are a method of segmenting your unique customer base to create humanly accessible descriptions of the different customer audiences you are attempting to reach. Different portions of the entire customer universe will often respond to different features or communication…

What we’re doing about data

Tunnel to the Future | Get There by Movéo

This month, we’ve offered insight about how your company can better understand data and move towards optimization. Now you may be wondering how we address data at our own company. We’re happy to report that we’ve taken huge data-related strides in the last year. In December, we welcomed data specialist Jiani Zhang to Chicago. She’s leading our new Data & Insights group, a team we formed in response to the growing need for data specialization in the marketplace. Jiani is…

3 Ways Big Data Boosts Marketing ROI

Huge Dinosaur | Get There by Movéo

According to a survey conducted by McKinsey on Marketing and Sales, big data has serious impact on marketing ROI. In fact, better marketing analytics can improve returns on a company’s investment by 10-20%, whether the data sets used are “big” or not. Measuring the benefits of marketing efforts has always been a challenge, so the potential of data is a serious incentive for CMOs who need to report the value of their work. Here are three ways data optimization directly…

It’s not the data that makes the impact

Data Server | Get There by Movéo

Big data adoption is an overwhelming process for companies of every size. It takes a lot of research and hard work to find the right data and means of implementation to influence business decisions. However, in the end, it’s not the data that makes the impact. It’s what your company does with it. The ability to gain insights and drive decision-making with data is essential to success. As our Managing Partner Bob Murphy said on the blog, it’s time for…

Connecting data to your customers

Suspension Bridge | Get There by Movéo

So far, we’ve focused our big data posts on developing a greater understanding of what it actually means and how it can work for you. Technical knowledge aside, the most important piece of the puzzle is understanding how to connect it to customers. Therein lies true optimization. Putting hype behind us, most companies are experiencing a need to make data practical. They need to learn the best form of application to see results, and making data relatable to real customers…

Four focus areas for your big data investment

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If you’re a company looking to make a data investment, you probably have one thing on your mind – optimization for business growth. You’re headed in the right direction, but with all that big data brings to the table, it can be hard to know where to focus your energy and funds. To answer the big data movement, new products are frequently being released that make data more attainable for marketers. It almost seems impossible to know what approach will…

Four key elements to finding the RIGHT data

Door Number 3 | Get There by Movéo

As we mentioned earlier this month, big data isn’t always the answer. Data-driven marketing and business strategies, however, are right for everyone. If you’re thinking about a big data investment, consider this first. Sometimes optimizing information for your company means finding the right data to match your goals, whether or not it’s the biggest. An essential part of the big data movement is learning how to shape business decisions with data. We couldn’t agree more that data optimization is one…

Four ways to equip your staff to manage big data

Big Data Training | Get There by Movéo

In our recent exploration  of who should handle data at your company, we shared some of the perks of training existing employees to manage complex data sets. A recent survey by New Vantage Partners reports that as executives prepare to increase data investment over the next few years, an overwhelming 68% plan to retrain current staff to manage big data initiatives rather than hire new specialists. While it’s easy to understand that this approach might be more cost efficient and…

Who should manage data at your company?

Data Center Server Board | Get There by Movéo

As the collective desire to optimize big data grows, your company is probably facing many decisions, and you’re not alone. Every organization is trying to determine what kind of investment is right for them and how data can make the biggest impact on their goals. One of the most important questions to ask before moving forward is this: who should handle data at your company? Three Data Staffing Options to Consider Chief Information Officer The Chief Information Officer, or CIO,…