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The top three mistakes marketers make with PPC ads

Pay-per-click (PPC) is one tactic that many marketers adopt to get in front of their target market, surpass their competitors and, of course, secure that top spot in search. While that sounds great in theory, PPC is often executed incorrectly and has the potential to cost marketers with little return when there’s no strategy in […]

Getting started with PPC: keywords and targeting

You may have read our introduction to keywords and ad formats in September, but this is a topic that deserves to be revisited regularly. If choosing keywords for pay-per-click (PPC) ads was simply a matter of picking out some relevant phrases, PPC success would be easy. The truth is, a strong keyword strategy requires research […]

What healthcare marketers need to know about texting campaigns

If you’re new to the world of marketing texts, your first thoughts may be of the exciting possibilities of having an even more casual, personal way to communicate with your audience. And you’re right. But conducting a successful texting campaign is much more than just shrinking your marketing messages into bite-sized texts. Consider the following […]

How to optimize your landing pages to drive conversions

As a marketer, you are likely aware of the importance of having a SEO strategy to ensure that your brand rises to the top. However, if your landing pages aren’t optimized to ensure that incoming visitors travel further through the marketing funnel, you may very well lose out on the qualified traffic you worked so […]

Making more effective emails with mobile optimization

Do you remember a time before the ubiquity of mobile devices? For better or worse, the days that all emails were read on a desktop or laptop computer are well behind us. That means if you’re not optimizing your content for mobile, you could be missing your best chance to impact a large segment of […]

Two trends you need to know in programmatic media buying

With programmatic media buying growing into a larger force in the advertising and marketing space, it’s time for every marketer to make sure they’re up to speed on this topical trend. Are you? Today, we’re taking a look at two of programmatic buying’s biggest trends. If you’re not familiar with the basics, read our blog […]

Programmatic media buying 101

If you’re in charge of marketing or advertising for your organization, you’ve probably heard the term “programmatic media buying” — but are you confident you could describe it, much less perform it? While programmatic buying has soared in popularity, Forrester reports that only a quarter of marketers understood and have conducted programmatic buying — and […]

Media planning 101

If you were to ask us what the most effective media buying tactics are, you might be surprised that we wouldn’t answer with specific tactics at all. No, we’d say that the most effective tactics are those guided by a strategic media buying plan. A plan organizes your objectives and how you will achieve them […]

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